Kennards Hire to become Sydney FC’s longest serving premium partner
Kennards Hire has signed a four-year renewal with Sydney FC in a deal that will see it become the A-League Club’s longest serving premium partner.
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Barty, Chalmers and Starc announced as YoPRO ambassadors
Tennis player Ash Barty, Olympic gold medallist swimmer Kyle Chalmers and Commonwealth Games gold medallist high jumper Brandon Starc, have been announced as brand ambassadors for Danone and will support the company’s Australian Olympic Committee sponsorship program.
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Optus Sports continues to grow with Copa America rights acquisition
Optus Sport continues to expand its coverage and has bought the Australia rights to the CONMEBOL Copa America 2020 tournament which will see the Australian Socceroos take on some of South America’s best teams.
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Hisense makes return to Australian sponsorship with NRL deal
Household appliances company, Hisense Australia has become a major sponsor of the NRL in a three-year deal that will heavily leverage the sport’s digital assets, according to head of marketing Andre Iannuzzi.
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RedZed’s Melbourne Storm sponsorship geared to deliver customer experiences
The Melbourne Storm NRL club has announced RedZed Lending Solutions as its major sponsor for the next two years.
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Team Sydney in strife after driver and sponsor walk-out
New Supercars outfit, Team Sydney has suffered a significant setback after its high-profile driver, James Courtney, abruptly quit with major car sponsor Boost Mobile also walking away.
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NRL commercial revenues up after expanded events program, member distributions increased
The National Rugby League posted a 14% rise in commercial revenue in 2019, with an increased events program and growth in sponsorship revenue contributing to the result.
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Queensland Symphony Orchestra signs Mapei as Maestro series partner
The Queensland Symphony Orchestra has signed Italian adhesives and sealants company Mapei, as the main sponsor of its Maestro concert series.
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New NSW Premier League franchise secures two key sponsors
The new franchise in the Netball NSW Premier League, the South Coast Blaze, has announced two inaugural sponsors for its Opens and Under 23 squads.
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New NBL team for Tasmania
The National Basketball League has announced plans to introduce a new Tasmanian team into the competition for the 2021/22 season.
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