South renews Brydens with new sleeve sponsorship imminent
The South Sydney Rabbitohs NRL club has announced a string of sponsorship renewals and is close to revealing a new sleeve sponsor.
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New Sydney Zoo to engage with Giants fan-base
Newly opened Sydney Zoo, has signed a one-year partnership with AFL club, the Greater Western Sydney Giants, with the aim of creating engagement opportunities with the western Sydney community, according to Sydney Zoo partnerships manager, Gary Bevan.
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Perth Glory signs Western Australian government deal
The Western Australian Government will sponsor the Perth Glory for its upcoming AFC Champions League campaign.
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Supercars bullish on eseries despite 2019 setback
Despite a major setback in 2019, Supercars Australia is confident its eseries will expand and continue to attract commercial interest.
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FIH Pro League commercialisation challenge anticipated: Hockey Australia
Despite the commercialisation of the FIH Pro League proving to be a challenge, Hockey Australia is satisfied with the progress of the new format, according to CEO, Matt Favier.
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Surf Life Saving looks to outsource sponsorship sales
Surf Life Saving Australia is planning to outsource its sponsorship sales functions and is seeking an experienced consultancy to take on the work.
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Seven wins exclusive Australia World Surf League broadcast deal
The World Surf League (WSL) has stuck a deal with the Seven Network that will see it broadcast live events and highlight programs throughout the 2020 season.
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Growing brewer retains focus on sponsorship
Sponsorship continues to play a key role in the marketing strategy of Sydney craft brewer and distiller, Young Henrys, which has signed new deals with the Sydney Symphony Orchestra and South Sydney Rabbitohs in recent weeks.
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Bupa Dental sets sights on future national sporting campaign
Bupa Dental has signed a one-year partnership with the IRONMAN Group and will look at a longer-term strategy of expanding the deal to a national campaign, according to Bupa Dental marketing manager, Celeste Morales.
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Matt Stone Racing lands full time sponsor for 2020
Supercars team Matt Stone Racing will revert to a single major sponsor for its 2020 entry after signing a new deal with specialist truck and plant insurance operation, YellowCover.
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