Australian professional motor racing driver, Michael Caruso will take the wheel of a Garry Rogers Motorsports-owned entry in TCR Australia in a partnership that will see the veteran increase his off-track commercial involvement in motorsport.
Chemist Warehouse has launched a new television campaign to leverage its sponsorship of the AFLW.
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Matt Stone Racing has signed Gold Coast clothing and apparel company UNIT as the major sponsor of its Supercars team.
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The Newcastle Knights NRL club has struck a partnership with out of home advertising company oOh!media, that will help drive greater awareness of the club’s sponsors and their activity.
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Heading into only its fourth season, the AFLW has posted a 45% rise in sponsorship revenue over last season, according to AFL general manager commercial, Kylie Rogers.
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Coles has signed a five-year partnership with the AFL to become the exclusive official supermarket of the AFL and AFLW.
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Sports compressional garment brand, Supacore has become a sponsor of the Melbourne Vixens Super Netball club.
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Environmental activists are certain to interrupt the Perth International Arts Festival which starts tonight, protesting about the event’s sponsorship by US energy giant Chevron.
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The ongoing slump in new car sales is forcing some major car brands to rethink their sponsorship plans, with Hyundai and Holden already changing their strategies.
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Rugby Australia will take a “whole of game” broadcast proposition to market for when its deal with current partner Fox Sports expires next year, a Rugby Australia spokesperson has confirmed.
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