Two key sponsorship renewals for Western Bulldogs
The Western Bulldogs has renewed a new club partner and expanded its deal with a long-term sponsor that will in future back the AFL club’s VFL team.
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Victory in Business key for Daikin
Access to Melbourne Victory’s corporate network group, Victory in Business, was a major consideration when global air conditioning manufacturer, Daikin, signed as the exclusive shirt partner for the club’s 2020 AFC Champions League campaign, according to general manager commercial, Jim Christo.
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Kayo among foundation clients for new consultancy
New strategic management consultancy, alacria has signed with Kayo, Greenroom Digital and Maguire Media, is working with one of the largest sports in the country, and an A-League club, according to director, Luke Bould.
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Collingwood could be in the market for new headquarters partner
The AFL’s Magpies could be back in the market for a new naming rights sponsor for its headquarters as current backer Holden reviews its soon-to expire deal.
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Carlton expecting strong growth from its non-traditional businesses
The Carlton AFL club is confident that two of its non-traditional businesses, the Carlton College of Sport and its corporate network, Carlton IN Business, will soon become important sources of revenue for the organisation, according to CEO Cain Liddle.
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Carsales renews TCR Australia naming rights
Online car portal, Carsales.com.au has renewed its naming rights sponsorship of the TCR Australia series for a further year.
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Coke back in Supercars after 20 year absence
Coca-Cola has made a return to the Supercars series through a deal with the new outfit Team Sydney and its driver James Courtney.
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Manly back in the market for jersey sponsor following Zantac recall
The Manly Sea Eagles NRL club has lost a key sponsor after the company that produces heartburn treatment, Zantac, pulled its products from the market.
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Tennis Australia relinquishes naming rights to honour late premier
Tennis Australia has agreed to relinquish the naming rights to Melbourne Arena allowing it to be renamed to honour former Victorian premier John Cain, who died aged 88 in December last year.
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AFL reviews gambling category then renews BetEasy partnership
BetEasy has renewed its sponsorship of the AFL in a deal that will see less gambling signage at Marvel Stadium and the MCG as well as a greater focus on responsible wagering.
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