BHP expands women’s AFL sponsorship through all-of-game deal
Mining giant BHP has expanded its sponsorship of the AFLW to include all teams in what the AFL says could be the largest professional women’s sport sponsorship deal.
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Long-term deals and membership increase helped reduce Carlton FC debt
Long-term sponsorships and an increase in membership have contributed to the AFL’s Carlton Football Club reducing its debt, with the aim of being in the black by 2022.
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Four in a row for Speedo
Australian swimwear brand, Speedo, has renewed its sponsorship of the Australian Paralympic swim-team for a fourth consecutive competition.
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Global sport sponsorship spend predicted to rise 5% to US$48.4 billion
Total global sport sponsorship spend is expected to rise by 5% to US$48.4 billion in 2020, according to new research from US research company, WARC Data.
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Manly re-jigs its jersey for Perth NRL Nines
The Manly Warringah Sea Eagles has rearranged the sponsorship line-up on its jersey for the upcoming NRL Nines pre-season tournament.
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Digital focus for Politix and UFC
Australian fashion retailer, Politix, has become the official menswear sponsor of the UFC in Australia, with its partnership focused on building its online presence through the UFC’s range of online platforms.
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Kumho looking to engage Softball grassroots
South Korean tyre manufacturer Kumho has signed a multi-year deal as the official tyre partner of Softball Australia and plans to capitalise on the sport’s highly-engaged fan-base, says SA CEO David Pryles.
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Pop-up horse race geared to collect fan data
Racing Victoria’s All-Star Mile pop-up race will be a success well before race day with the organisation expected to collect the email address and information on about 200,000 horse racing enthusiasts.
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FFA’s new commercial GM to use international experience to boost league revenue
Football Federation Australia has announced Tom Rischbieth as its new general manager commercial for leagues and says his global experience will bring a “fresh approach” to generating commercial revenues for the professional leagues.
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Federal Court orders player managers to compensate former employer
In an important decision for sports managers, the Federal Court has ordered two former employees of Sam Ayoub’s dominant NRL management company, Ultra Management Sports, to compensate him for lost profits after they left to start their own agency and signed a range of key players.
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