Following last week’s collaboration between Netball Australia and NETFIT to create virtual programs for junior participants, Suncorp has now come on board as naming rights partner.
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After becoming the official fuel supplier for Supercars prior to the opening round of the 2020 Championship, BP has now expanded its deal to secure the naming rights of the upcoming All Star Eseries.
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With all state-wide rugby league competitions cancelled, New South Wales Rugby League (NSWRL) is focusing on creating digital content to keep fans and participants engaged and active, says head of commercial and digital at NSWRL, Jodie Cross.
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Rugby Australia has reported a $9.4 million deficit for 2019 and admitted the ongoing coronavirus pandemic and its implications for the sport are set to be far-reaching.
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Despite Cronulla Sharks major sponsor Ace Gutters freezing payments until the NRL season resumes, club CEO, Dino Mezzatesta, says he is extremely confident it will survive the COVID-19 suspension.
Read moreEuropean Sponsorship Association chairman, Andy Westlake is confident the sponsorship industry will survive the inevitable downturn resulting from the Coronavirus crisis and will emerge strongly in 2021.
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Football Federation Australia (FFA) is still planning to release a suite of initiatives to stay connected to its nearly two million participants during the COVID-19 lockdown, despite cutting 70 per cent of its staff, an FFA spokesperson confirmed.
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Home delivery service, My Muscle Chef, has agreed to a new sponsorship with The Queensland Firebirds and Netball Queensland despite the league being put on hold.
Read moreThe Covid 19 crisis represents an opportunity for brands to build partnerships and campaigns that provide real direct benefits to consumers, says Francis Coady, general manager of sport and entertainment agency, Havas Sport and Entertainment.
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Netball Australia’s new partnership with NETFIT Netball is part of the organisation’s strategy to keep players connected to the game during the COVID-19 pandemic, according to Netball Australia CEO, Marne Fechner.
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