In the absence of sport across the world, Foxtel will attempt the reduce the churn of its subscribers by offering free access to expanded entertainment packages until the end of May.
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As government restrictions from the coronavirus pandemic continue to impact Australia’s workforce, Carlton FC president, Mark LoGiudice, has asked the club’s corporate partners for a helping hand.
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The newly created Supercars All Stars e-series, which is set to run during the coronavirus shut down, is attracting fan interest and has been well received by teams and sponsors, according to Jamie Black, general manager of commercial at Supercars.
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Sponsors that stick by their partners through the coronavirus crisis will reap benefits when play resumes, says Comwire IT CEO, Mark Frahn.
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A proactive approach from Football Federation Australia (FFA) will see the league become one of the first to introduce a new fan engagement initiative while sport is suspended across the country.
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Telstra has today confirmed that all sponsorships due to expire this year will be subject to an automatic extension.
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A new partnership between the Port Adelaide AFL club and Red Bull will be heavily focused on creating content, according to Port general manager, Richard Kelly.
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Despite the AFL season being suspended until at least the end of May and the AFLW season being cancelled, the league has signed three new sponsorship deals and has several more in the pipeline.
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The Supercars are taking an innovative approach to coronavirus cancellations by focussing on a new Eseries Championship featuring real-life drivers from the Supercars to be broadcast across traditional and online platforms over the next few weeks.
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Western Union has signed a one-year deal with ESL Australia and will use the partnership to reach a different audience and promote its digital capabilities, according to Mark Strathern, head of digital go-to-market, Western Union, Asia Pacific.
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