The Bulldogs NRL club is looking to capitalise on the growing interest in rugby league in Western Australia and has signed drilling contractor, DDH1 Drilling as a key sponsor for the NRL Nines, a two-day tournament that will be held in Perth next month.
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Bendigo Bank has renewed its sponsorship of the Adelaide Crows AFL club for a further five years.
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Finance broker, Morris Finance has expanded its portfolio of motorsport sponsorships by signing a deal with motor racing facility, The Bend Motorsport Park.
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Football Federation Australia has two significant pieces of sponsorship inventory in the market following the decisions by two major partners to not renew their deals.
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Popular frozen ice block treat, Zooper Dooper has made a return to cricket through a new deal as the official refreshment partner of the Melbourne Stars BBL franchise.
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Mayonnaise and salad dressing brand, Best Foods, has become a major sponsor of the Vodafone Warriors and will be the NRL club’s shorts partner for the next two years.
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Despite ending its naming rights sponsorship of the Melbourne Cup two years ago, Emirates is still the top brand associated with the iconic race, according to new research by Roy Morgan.
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Emirates will join Rolex and Chinese spirit distiller, Luzhou Laojiao, as associate partners of the Australian Open grand slam tennis tournament.
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People’s Choice Credit Union’s recent sponsorship of the Norwood Football Club is a futher addition to its strategy to lift its profile in local communities, according to its CEO Steve Laidlaw.
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Tyre brand Bridgestone has become a sponsor of the Adelaide Crows AFL club to back its female talent academies.
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