CMS extend partnership of Netball
Creative production company, CMS Australasia, has signed a one-year extension of its partnership with Netball Victoria and the Melbourne Vixens to make the fifth consecutive year of the deal.
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Coronavirus will test true sponsor-rights holder partnerships
How rights holders and their sponsors manage the impact of the coronavirus on sporting and entertainment events over the coming months will be a true test of their partnerships, says Adam Hodge, head of strategy and planning (APAC) for sport and entertainment consultancy Octagon.
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Ingenia Holidays sign first major sporting sponsorship
Ingenia Holidays, an extension of Ingenia Communities, has signed its first major sporting sponsorship and will become a platinum partner the South Sydney Rabbitohs.
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NBL signs new apparel partner
The National Basketball League has signed American sportswear brand, Champion, as its new on-court apparel partner in a three-year deal.
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Record breaking year for Mardi Gras sponsorship
The 2020 Sydney Gay and Lesbian Mardi Gras posted its highest ever sponsorship revenues and was an “absolute commercial success”, according to its head of partnerships, Jason Dixon.
Read moreWarning on legal implications of games without spectators
With the AFL and NRL conceding the possibility of playing matches in empty stadiums and other major events considering postponement or cancellation, leading sports law professional, Chris McLeod, suggests it is opportune for sponsors and rights holders to audit their commercial agreements.
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More thought and less gut feeling, says sponsor
With its Bulldogs NRL deal on hold following the player/schoolgirl sex scandal, Rashays Casual Dining founder, Rami Ykmour, told Sponsorship News that he planned to put a lot more research and consideration of eventualities before committing to a new sponsorship.
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Experienced sponsorship exec joins Netball Australia board
Experienced sponsorship and marketing executive, Terri Meadmore has joined the board of Netball Australia.Meadmore has more than 20 years in sponsorship, and marketing strategy and has worked in a variety of roles, mainly with Suncorp.
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Chemist Warehouse expands Parramatta sponsorship deal
The Parramatta Eels NRL club has rejigged its playing kit sponsorships, with long-term club partner, Chemist Warehouse, replacing Malkoun & Associates as the club’s back of shorts sponsor.
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Origin’s netball deal to include naming rights to NSW Premier League
Origin Energy’s new sponsorship of Netball Australia will see the company gain sponsorship benefits with state associations, including naming rights to the Netball NSW Premier League.
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