BKT increases BBL sponsors through Golden Caps initiative
Indian tyre company BKT is to sponsor the Big Bash League Golden Caps which in future will be worn by each club’s leading batsman and bowler.
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Village Roadshow signs major Gold Coast Titans deal
Theme park operator, Village Roadshow has expanded its sponsorship of the Gold Coast Titans NRL club by signing a new deal that will promote its overarching brand through apparel branding, and its sub-brands through game activations and the club’s digital channels.
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‘Swimmer of the year’ joins Team Bridgestone Australia
Major global tyre brand Bridgestone has signed Swimming Australia’s ‘swimmer of the year’, Ariarne Titmus as a brand ambassador.
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Kennards Hire extends Sydney FC partnership to include W-League
Kennards Hire has expanded its sponsorship of Sydney FC to include the club’s W-League squad for the remainder of the season.
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New stadium naming rights to give boost to Queensland Country Credit Union re-brand
Queensland Country Credit Union (QCCU), soon to be re-branded to Queensland Country Bank, has signed a six-year naming rights sponsorship with Stadiums Queensland for the new Townsville venue.
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Developer to leverage population growth through Bulldogs deal
West Melbourne property developer Punvec hopes to capitalise on the region’s population growth by sponsoring the Western Bulldogs AFL club.
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Roosters urged to drop Steggles sponsorship
Animal rights organisation, PETA, has called on the Sydney Roosters to drop its major sponsor Steggles after a disturbing video emerged which PETA says was made at a facility where the brand sources its chicken.
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SANFL deal gives Kia a national sponsorship footprint
Kia’s new sponsorship of the South Australian National Football League gives the brand a foothold in all major markets and was the final piece in its national portfolio, according to general manager, marketing, Dean Norbiato.
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Kelly Racing announces NED Whiskey as new naming rights sponsor
Australian whiskey brand, NED Whiskey, will join the Kelly Racing Supercar team as a naming rights sponsor.
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Swimming Australia in new merchandise initiative
Swimming Australia hopes that an expanded deal with its apparel partner, Italian swimming brand Arena, will lead to new revenue streams and help increase the visibility of the Australian Dolphins swimming team.
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