NRL club, the South Sydney Rabbitohs, has partnered with Crown Resorts in a four-season deal that will focus on delivering indigenous employment programs, according to the club’s head of commercial partnerships, Adam Cosgrove.
Read more
Meat & Livestock Australia has appointed six new brand ambassadors as it leverages its partnerships with the Olympic and Paralympic teams.
Read more
Australian burger chain, Grill’d, has signed its first-ever major sporting partnership in a four-year deal with NRL club, the Melbourne Storm.
Read more
Plant-based milk company, Bonsoy, has signed a three-year deal with the World Surf League and will use the partnership to promote its healthy lifestyle initiative.
Read more
Rugby Australia has renewed its research partnership with Nielsen Sports for a further two years.
Read more
Mining company, BHP, has expanded its deal with Queensland Rugby League to include the naming rights of the inaugural state-wide women’s competition, which will be known as the BHP Premiership.
Read more
The South Sydney Rabbitohs has signed Ladbrokes as its official wagering partner.
Read more
Online car portal, Carsales.com.au has renewed its global ambassador deal with Formula 1 driver Daniel Ricciardo for another two years.
Read more
The AFL’s season launch campaign Believe will feature large segments of fan-generated content with bespoke versions made for specific markets.
Read more
Workwear and work safety equipment specialist, RSEA has signed as the naming rights sponsor of the Motorsport Australia Rally Championship.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.