Apparel company First Ever, the National Basketball League (NBL) and Warner Bros. have collaborated to produce a range of team uniforms that, for the first time, will feature the iconic Looney Tunes characters.
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Neither Emirates nor Golf Australia would comment this week on the future of the airline’s sponsorship of the marquee Australian Open following the conclusion of the contract with this year’s event.
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Household appliances company, Hisense Australia has become the naming rights sponsor of the West Adelaide Football Club’s home stadium.
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The 2019/20 Falls Festival has secured its biggest line-up yet of partnerships with brands targeting its small but influential fanbase.
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Popular breakfast cereal brand Weet-Bix will leverage its sponsorship of the men’s and women’s Big Bash Leagues through a new campaign developed by sports marketing consultancy Gemba entitled ‘Where it all began’.
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Coca-Cola Amatil’s new principal partnership with the new Sydney Zoo aligns perfectly with the company’s increased focus on the environment and sustainability, says group head of media and external communications, Patrick Low.
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The Australian Grand Prix Corporation has appointed experienced sales manager, Michelle Greco to the newly-created role of general manger of sales and commercial.
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Netball Victoria and its Super Netball franchise the Melbourne Vixens have become the latest to partner the Victorian Responsible Gambling Foundation.
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The Vodafone Warriors has become the first NRL club to appoint Turnstile to value its sponsorship portfolio.
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The Carlton AFL club has posted a net profit of $2.49 million underpinned by a 15% increase in membership and strong sponsor renewals as well as new signings.
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