Event promoter TEG Live has announced that Taiwanese international airline, EVA Air, will be the naming rights sponsor of a new football tournament to include English Premier League football clubs, Crystal Palace FC and West Ham United FC as well as the A-League’s Brisbane Roar.
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Surf Life Saving Australia’s (SLSA) brief to its incoming sponsorship sales consultant is unchanged despite losing one of its three major sponsors.
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Peter Adderton, the founder of Boost Mobile, has taken to social media to blast new Supercars team, Team Sydney, and the way the Supercars management has handled the introduction of a new Sydney-based team.
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Kennards Hire has signed a four-year renewal with Sydney FC in a deal that will see it become the A-League Club’s longest serving premium partner.
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Tennis player Ash Barty, Olympic gold medallist swimmer Kyle Chalmers and Commonwealth Games gold medallist high jumper Brandon Starc, have been announced as brand ambassadors for Danone and will support the company’s Australian Olympic Committee sponsorship program.
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Optus Sport continues to expand its coverage and has bought the Australia rights to the CONMEBOL Copa America 2020 tournament which will see the Australian Socceroos take on some of South America’s best teams.
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Household appliances company, Hisense Australia has become a major sponsor of the NRL in a three-year deal that will heavily leverage the sport’s digital assets, according to head of marketing Andre Iannuzzi.
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The Melbourne Storm NRL club has announced RedZed Lending Solutions as its major sponsor for the next two years.
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New Supercars outfit, Team Sydney has suffered a significant setback after its high-profile driver, James Courtney, abruptly quit with major car sponsor Boost Mobile also walking away.
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The National Rugby League posted a 14% rise in commercial revenue in 2019, with an increased events program and growth in sponsorship revenue contributing to the result.
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