TLC Healthcare boosting sponsorship spend, but only focus is community
TLC Healthcare has ramped up its community sports sponsorship ambitions by appointing the Partner Group.
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RIO Sound & Vision sell power of theatre to Saints
The St Kilda Football Club has added RIO Sound & Vision to its commercial program for 2026 with the home entertainment retailer securing branding on the AFL club’s coaching sleeves.
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Perth Bears, New Balance join as NRL newbies
Perth Bears have signed New Balance to supply apparel as the new NRL club prepares for entry in 2027.
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Urban Caravans couples with Richmond’s sponsorship direction
The AFL’s Richmond Football Club has added Urban Caravans to its sponsorship roster.
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Wanderers, NSW Government round on road trauma again
The NSW government and the A-League’s Western Sydney Wanderers joined forces at last weekend’s Sydney derby to boost the state’s road safety campaign.
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Eels, Budget up for NRLW boost
The Parramatta Eels have signed Budget Car & Truck Rentals to take branding on the back right spot of its NRLW playing shorts.
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Saints still short of financial sanctity, but post lower loss
The AFL’s St Kilda Football Club reported smaller loss for the 2025 financial year as revenue increased after help from sponsorship.
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Sydney FC, and Bauerfeind put performance, recovery first in inaugural deal
Sydney FC has signed Bauerfeind for the 2025/26 A-Leagues season in a deal focused on performance and recovery equipment.
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Panthers expand Nectr sustainability deal to academy naming rights
Penrith Panthers has extended with Nectr to add key naming rights.
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Casio calculates Auckland FC deal will boost NZ visibility
Casio has partnered the A-League’s Auckland FC and says it expects the relationship to increase brand presence in New Zealand.
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