The Star Entertainment Group expands partnership with Australian Turf Club
Casino and hotel operator, The Star Entertainment Group, has expanded its partnership with the Australian Turf Club in a new three-year deal.
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Dell Technologies to be at the forefront of esports with new partnership
Dell Technologies has become the exclusive hardware provider for the new Melbourne esports venue, Fortress Melbourne.
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Sponsorships take big hit as GM announces end of Holden brand
Today’s announcement that General Motors will retire the Holden brand and cease production of right-hand drive vehicles will see the company wind-down its sponsorship program.
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Aetos to use AFC Champions League to expand brand awareness in Asia
Australian Forex broker and CFD provider, AETOS Capital Group, has renewed its principal partnership with Sydney FC for the 2020 AFC Champions League campaign.
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Hungry Jacks renews partnership with soaring NBL
Hungry Jacks has signed a three-year extension as naming rights partner of the National Basketball League (NBL) on the back of record attendance and viewership numbers.
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La Trobe Uni expands sport sponsorship program with Softball Australia deal
La Trobe University has added to its appeal from students wanting to pursue a career in sport by signing as an official partner of Softball Australia. The deal will see the national sporting administrator relocate its headquarters to the university’s $150 million sports park development.
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Supercars says new research partners will give better insights on the sport
Supercars is confident that its new approach to market research will provide deeper insights on the series’ fanbase that will aid its commercial partners.
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Homedics Australia extends with Essendon but changes brands
Homedics Australia has extended its partnership with AFL club Essendon in a two-year deal and will change the brand it promotes through the sponsorship.
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Boost becomes Margaret River Pro title sponsor
Boost Mobile has become the naming rights sponsor of the World Surf League’s Championship Tour event in Western Australia, the Margaret River Pro.
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St Hugo renews Australian Grand Prix sponsorship
Wine brand St Hugo has renewed its sponsorship of the Australian Grand Prix and will continue to be its official wine supplier for a second year.
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