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AFLW helps boost North Melbourne growth

AFL club, North Melbourne posted a $3.6 million increase in revenue for the 2019 year and credits part of the growth to new partnerships and the successful commercialisation of its AFL Women’s team.

Nissan appoints brand ambassadors to leverage Women’s World Cup

• Beaurepaires renews and expands Shell V-Power Racing deal
• Walkinshaw Andretti United signs Jetpilot Workwear
• Dewalt signs as title sponsor of expanded Team 18 outfit
• Nissan signs Johnson and Jones as Women’s World Cup ambassadors

Mars walks away from Renegades to seek a new audience

Confectionery brand Mars has dropped its sponsorship of the Melbourne Renegades Big Bash League despite committing to renew the deal only a few months ago.

South renews Brydens with new sleeve sponsorship imminent

The South Sydney Rabbitohs NRL club has announced a string of sponsorship renewals and is close to revealing a new sleeve sponsor.

New Sydney Zoo to engage with Giants fan-base

Newly opened Sydney Zoo, has signed a one-year partnership with AFL club, the Greater Western Sydney Giants, with the aim of creating engagement opportunities with the western Sydney community, according to Sydney Zoo partnerships manager, Gary Bevan.

Perth Glory signs Western Australian government deal

The Western Australian Government will sponsor the Perth Glory for its upcoming AFC Champions League campaign.

Supercars bullish on eseries despite 2019 setback

Despite a major setback in 2019, Supercars Australia is confident its eseries will expand and continue to attract commercial interest.

FIH Pro League commercialisation challenge anticipated: Hockey Australia

Despite the commercialisation of the FIH Pro League proving to be a challenge, Hockey Australia is satisfied with the progress of the new format, according to CEO, Matt Favier.

Surf Life Saving looks to outsource sponsorship sales

Surf Life Saving Australia is planning to outsource its sponsorship sales functions and is seeking an experienced consultancy to take on the work.

Seven wins exclusive Australia World Surf League broadcast deal

The World Surf League (WSL) has stuck a deal with the Seven Network that will see it broadcast live events and highlight programs throughout the 2020 season.