Sponsorship continues to play a key role in the marketing strategy of Sydney craft brewer and distiller, Young Henrys, which has signed new deals with the Sydney Symphony Orchestra and South Sydney Rabbitohs in recent weeks.
Read more
Bupa Dental has signed a one-year partnership with the IRONMAN Group and will look at a longer-term strategy of expanding the deal to a national campaign, according to Bupa Dental marketing manager, Celeste Morales.
Read more
Supercars team Matt Stone Racing will revert to a single major sponsor for its 2020 entry after signing a new deal with specialist truck and plant insurance operation, YellowCover.
Read more
Australian professional motor racing driver, Michael Caruso will take the wheel of a Garry Rogers Motorsports-owned entry in TCR Australia in a partnership that will see the veteran increase his off-track commercial involvement in motorsport.
Chemist Warehouse has launched a new television campaign to leverage its sponsorship of the AFLW.
Read more
Matt Stone Racing has signed Gold Coast clothing and apparel company UNIT as the major sponsor of its Supercars team.
Read more
The Newcastle Knights NRL club has struck a partnership with out of home advertising company oOh!media, that will help drive greater awareness of the club’s sponsors and their activity.
Read more
Heading into only its fourth season, the AFLW has posted a 45% rise in sponsorship revenue over last season, according to AFL general manager commercial, Kylie Rogers.
Read more
Coles has signed a five-year partnership with the AFL to become the exclusive official supermarket of the AFL and AFLW.
Read more
Sports compressional garment brand, Supacore has become a sponsor of the Melbourne Vixens Super Netball club.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.