UnBnd launches NBA backed immersive streaming app
Australian immersive technology company, UnBnd has launched a new mixed reality app in conjunction with the US NBA.
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Adelaide Fringe signs e-scooter deal
The Adelaide Fringe has signed an exclusive e-scooter partner for the 2020 festival, a deal that the sponsor hopes will help secure government permits.
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Dunlop renews Supercars deal for five years
Tyre brand Dunlop has renewed its sponsorship of the Supercars and will be its official tyre supplier until at least 2024.
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Coopers redirect budget away from tennis
Tennis Australia is poised to announce a new official beer partner for Australian Open following the decision by Australian brewer Coopers to end its partnership.
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Deakin University renews Geelong Arts Centre sponsorship
Deakin University has renewed its sponsorship of the Geelong Arts Centre and will support a unique new initiative as part of the renewal.
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ResMed signs major deal with Presidents Cup
Medical equipment company, ResMed has become the sleep health partner of the Presidents Cup golf tournament and will use a series of innovative activations to promote the benefits of adequate sleep through the sponsorship.
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NRL Magic Round returns for 2020 with a major sponsor
The NRL Magic Round will return to Brisbane next year and it appears that an existing NRL sponsor will be aligned with the three-day festival of football.
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The world game dominating global sponsorship
New research by German-based consumer data company Statista, shows the level of dominance football has achieved in the global sponsorship market.
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New Bathurst International set to attract global sponsor attention
New Australian motorsport promoter, the Australian Racing Group (ARG) has announced details of a major international event that it will run in Bathurst next year that it says will be attractive to a range of global sponsors.
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PGA of Australia taps $20 billion golf tourism industry
The PGA of Australia plans to tap into the $20 billion golf tourism industry and is targeting brands interested in engaging travelling players, according to commercial director Michael McDonald.
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