Environment protest shifts focus to Perth Festival
Environmental activists are certain to interrupt the Perth International Arts Festival which starts tonight, protesting about the event’s sponsorship by US energy giant Chevron.
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Car companies considering sponsorship strategy: analysis
The ongoing slump in new car sales is forcing some major car brands to rethink their sponsorship plans, with Hyundai and Holden already changing their strategies.
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Rugby Australia confirms ‘whole of game’ approach for new broadcast deal
Rugby Australia will take a “whole of game” broadcast proposition to market for when its deal with current partner Fox Sports expires next year, a Rugby Australia spokesperson has confirmed.
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Two key sponsorship renewals for Western Bulldogs
The Western Bulldogs has renewed a new club partner and expanded its deal with a long-term sponsor that will in future back the AFL club’s VFL team.
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Victory in Business key for Daikin
Access to Melbourne Victory’s corporate network group, Victory in Business, was a major consideration when global air conditioning manufacturer, Daikin, signed as the exclusive shirt partner for the club’s 2020 AFC Champions League campaign, according to general manager commercial, Jim Christo.
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Kayo among foundation clients for new consultancy
New strategic management consultancy, alacria has signed with Kayo, Greenroom Digital and Maguire Media, is working with one of the largest sports in the country, and an A-League club, according to director, Luke Bould.
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Collingwood could be in the market for new headquarters partner
The AFL’s Magpies could be back in the market for a new naming rights sponsor for its headquarters as current backer Holden reviews its soon-to expire deal.
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Carlton expecting strong growth from its non-traditional businesses
The Carlton AFL club is confident that two of its non-traditional businesses, the Carlton College of Sport and its corporate network, Carlton IN Business, will soon become important sources of revenue for the organisation, according to CEO Cain Liddle.
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Carsales renews TCR Australia naming rights
Online car portal, Carsales.com.au has renewed its naming rights sponsorship of the TCR Australia series for a further year.
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Coke back in Supercars after 20 year absence
Coca-Cola has made a return to the Supercars series through a deal with the new outfit Team Sydney and its driver James Courtney.
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