Sustainable infrastructure company Acciona has become a partner of Surfing Australia and sponsor Australia’s biggest grassroots event series, the Australian Boardriders Battle.
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The Cruising Yacht Club of Australia (CYCA) and the Seven Network have extended their partnership to see the Sydney Hobart Yacht Race broadcast on the network until at least 2023.
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NRMA Insurance has become the naming rights partner of the Brisbane Broncos community program.
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Retailer, Tyrepower has renewed its major sponsorship of the Brisbane Bullets NBL team until the end of the 2020/21 season, taking the deal into its fourth year.
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The Melbourne Stars have signed Holden as the official vehicle partner for its BBL and WBBL squads.
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New research by Secret Sounds has revealed that Australia’s music enthusiasts’ economic prowess and social media influence can provide the perfect partnership for sponsors.
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Pantene’s new sponsorship with Football Federation Australia as an official partner of the Australian senior women’s team the Matildas, would help the sport expand its female participation, according to FFA chief marketing officer, Luke Bould.
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Sponsors should be giving more consideration to esports partnerships because they give a brand a unique opportunity to engage a demographic that is becoming increasingly difficult to reach, says Nigel Smart, chief operating officer of the Adelaide Football Club.
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Sportsbet has signed as the exclusive sports wagering partner of A-League newcomer, Western United, and will use a significant portion of the LED signage in the deal to promote the responsible gambling message.
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The effective use of social media will help lift fan interest and engagement with sportswomen - which in turn should lead to an increase in media interest and more commercial investment, according to Farhad Divecha, managing director of leading UK sports digital marketing agency, AccuraCast.
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