Sydney’s spring racing program is gradually catching up to Melbourne in terms of public awareness, but the iconic Melbourne Cup Carnival is still a clear leader, according to research from Nielsen Sports.
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NNT Uniforms has struck its second sport deal by becoming the corporate uniform partner of the Perth Glory’s W-League squad.
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Private secondary school, SEDA College South Australia, has expanded its sports sponsorship program, signing new deals with Basketball SA, the Adelaide 36ers, Adelaide Lightning and Football South Australia.
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The Canberra Raiders NRL club has restructured its commercial team with the promotion of long-term Raiders commercial manager, Jason Mathie, to the role of chief commercial officer.
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The Victorian Responsible Gambling Foundation has renewed its partnership with Cricket Victoria which will see the state cricket governing body reject gambling sponsorship for a further two year.
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The growth rate for live sports rights is set to slow, but rapid increases in the value of in-play and short-form highlights will continue to see overall revenue from broadcast deals continue to trend upwards, according to research from a leading sports data firm.
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One of world’s most remote music festivals, the Birdsville Big Red Bash is confident it can secure a first naming rights sponsor on the back of solid ticket sales that saw the 2020 edition sellout in just a month.
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Danish shipping and logistics company Maersk has become an official partner of Australian Sailing and the Australian Sailing Team.
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Irish company O’Neills International Sportswear has become the apparel partner of the Penrith Panthers NRL club and will replace outgoing sponsor, Classic Sportswear.
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Japanese sports equipment and footwear brand Mizuno has signed its first Australian sponsorship deal to become the official sport-shoe partner of the Australian team for the 2020 Tokyo Paralympic Games.
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