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Pop-up horse race geared to collect fan data

Racing Victoria’s All-Star Mile pop-up race will be a success well before race day with the organisation expected to collect the email address and information on about 200,000 horse racing enthusiasts. 

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Federal Court orders player managers to compensate former employer

In an important decision for sports managers, the Federal Court has ordered two former employees of Sam Ayoub’s dominant NRL management company, Ultra Management Sports, to compensate him for lost profits after they left to start their own agency and signed a range of key players.

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Sell ideas, not assets: Tennis Australia

Uber Eats is continuing its popular 2019 “Tonight I’ll be eating” campaign as part of its renewed sponsorship of the Australian Open in what will be another record-breaking year for the grand slam, according to chief revenue and experience officer, Richard Heaselgrave.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?