Powercor renews regional AFL deal
Victorian energy company Powercor has renewed its largest sponsorship, an asset jointly created in 2016 by the Essendon and Geelong AFL clubs called the Powercor Country Festival.
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Tennis Australia revenue moves close to $400 million and net surplus up 76%
Tennis Australia’s annual financial report posted with ASIC yesterday, shows solid rises in both revenue and net surplus, boosted by the continuing growth of the Australian Open and increased government grants.
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Puma signs 10-year apparel deal with Carlton
The Carlton AFL club has signed a ten-year apparel partnership with Puma in what it claims is the biggest clothing sponsorship deal in AFL history.
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Kooyong Classic signs new naming rights sponsor
After a year without a title sponsor, the curtain raiser for the Australia Open, The Kooyong Classic exhibition tennis tournament, has signed renewable energy company AgBioEn as its naming rights sponsor.
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We are not expecting a direct return on investment from sponsorship: Wisdom Homes
Wisdom Homes, the new major sponsor of A-League club Macarthur FC, isn’t expecting any measurable return from the partnership, says company director Dominic Vitalone.
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Melbourne Victory W-League signs new major sponsor
The Melbourne Victory’s business network, Victory in Business has again proved a key factor in helping the club sign physiotherapy company, Back In Motion Health Group as a sponsor of the club’s W-League squad.
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Cricket finances back on track
Cricket Australia’s new broadcast deal, new partnerships with Alinta, Domain and Woolworth, and continued growth in the BBL contributed to a 22% rise in Cricket Australia’s total revenue to $486 million and surplus more than doubled to $18.2 million for FY2019.
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adidas sponsorship of PGA of Australia to help launch new initiatives
Footwear and sporting apparel brand adidas has signed a wide-ranging sponsorship with Australian golf through which it will become the official apparel and headwear partner for the PGA of Australia, ISPS HANDA PGA Tour of Australasia and Australian PGA Championship.
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Kia finalises crucial Queensland market sponsorship with five-year Broncos deal
Kia Motors Australia’s major sponsorship of the Brisbane Broncos NRL club is the final piece to complete its national portfolio, according to general manager of marketing Dean Norbiato.
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Yellow sponsors Just for Laughs Sydney
Sensis brand Yellow, formerly Yellow Pages, has become a sponsor of the comedy festival Just for Laughs Sydney.
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