Melbourne based sponsorship agency The Partner Group (TPG) is closing in on $3 million in total sponsorship deals since its launch two years ago and is now working with in excess of 20 brands and rights holders, says managing director Scott Llewelyn.
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Australian owned sport apparel company Valour Sport has signed partnerships with Netball NSW and the Super Netball teams the NSW Swifts and Giants Netball.
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The Perth Fringe World 2020 festival was interrupted last week by environment activists protesting about one of the its key sponsors, Australian energy giant Woodside.
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Event management company Miles Per Hour and event human resources specialist, Event Workforce have merged to form Spark Event Group a new company that will provide an end-to-end event management, logistics and workforce service for major sports events, festivals and conferences.
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The Gold Industry Group, the industry association for Australia’s gold mining industry, has further expanded its significant sponsorship of netball in Western Australia, increasing its spend by $600k to become the principal partner of the West Coast Fever.
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Compensation law specialist, Brydens Lawyers has renewed its sponsorship of the Newcastle Knights NRL team, taking its sponsorship into its fifth year.
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Data analytics company, Versor has become a sponsor of the Australian Grand Prix and will be the naming rights sponsor of the event’s innovation and tech hub.
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Pasta brand Barilla has renewed its sponsorship of the Australian Tennis Open and will continue to be the grand slam’s official pasta and pasta sauce partner.
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Kenworth Trucks has renewed its sponsorship of the Supercars Championship taking the partnership out to 24 years when the deal ends in 2023.
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Fermented milk drink, Yakult has signed five-time Olympic gold medallist Ian Thorpe as a brand ambassador.
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