New Australian motorsport promoter, the Australian Racing Group (ARG), has built a solid foundation of teams and interest from sponsors for its marquee event, TCR Australia, and has signed a deal to host a fifth major racing event at the iconic Mount Panorama Motor Racing Circuit in Bathurst.
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Activewear brand Lorna Jane will not renew its principal sponsorship with the Queensland Firebirds Super Netball but will instead focus on grassroots netball.
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Victorian auto dealership group, Kings Cars has renewed as the official car partner of Surfing Victoria for a further 12 months.
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The National Rugby League has denied reports that it’s planning to introduce measures to prevent clubs from under-selling major sponsorship assets, with chief commercial office Andrew Abdo confirming there will be no minimum rates for major sponsorships for NRL clubs in the foreseeable future.
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WA family owned food company, Canon Foods has become a major sponsor of the Western Australian Scorchers WBBL team in a deal the company’s managing director, Arthur Abrahams, said would target a key consumer group as well as help support gender parity in sport.
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Lactalis Australia, formerly Parmalat Australia, will end its co-major sponsorship of the Port Adelaide Football Club at the end of the month.
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Event management company, Iconic Live, has made its first foray into sport, partnering with the new NBL team the South East Melbourne Phoenix.
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The AFLW series continues to spark sponsor interest with more club sponsors expanding their deals and, in some cases, renewing at a much higher level of sponsorship.
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Bridgestone has renewed its sponsorship of the World Solar Challenge and will be the naming rights partner of the largest solar event in the world for the next ten years.
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The Trade Marks office has rejected a challenge by the global distributor of Burn energy drinks to the registration of a new Australian trade mark for a coffee franchise, despite finding that Burn’s global sponsorship campaign had clearly established a reputation and brand image in Australia.
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