Emirates upgrades Australian Open sponsorship
Emirates will join Rolex and Chinese spirit distiller, Luzhou Laojiao, as associate partners of the Australian Open grand slam tennis tournament.
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People’s Choice targets local communities through SANFL deal
People’s Choice Credit Union’s recent sponsorship of the Norwood Football Club is a futher addition to its strategy to lift its profile in local communities, according to its CEO Steve Laidlaw.
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Bridgestone sponsors Adelaide Crows women’s academies
Tyre brand Bridgestone has become a sponsor of the Adelaide Crows AFL club to back its female talent academies.
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Sydney Airport to sponsor the Sydney Smash
The Sydney Sixers has signed Sydney Airport as match-day-sponsor for its Big Bash League fixture against the Sydney Thunder.
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Internal-handling provides ‘authentic’ connection for brands and St Kilda Festival
The St Kilda Festival claims its shift from using external sponsorship brokers to its own internal team has proven a success in forming long-lasting relationships with its partners.
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Rodeo set to buck nature’s challenges and boost next year’s event
The biggest and richest rodeo in the Southern Hemisphere is poised to launch a refreshed sponsorship offering for its 2020 event.
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SONIQ renews and expands Softball Australia sponsorship
Australian consumer electronics retailer, SONIQ has renewed its partnership with Softball Australia and will continue to sponsor the organisation’s Summer Slam through an expanded deal.
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Accor expands AEG partnership to offer additional member benefits
Accor has expanded its partnership with venue operator AEG and its affiliated sites, festivals and events, creating a global deal that will see the sponsor become the official hospitality partner of Sydney’s Qudos Bank Arena.
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Demons report $1.58 million loss following an on-field shocker
The Melbourne Football Club has posted a $1.58 million operating loss for the year citing poor on-field performance, away game blockbusters and an exit from gaming as the reasons.
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Foundation partners renew with Western Bulldogs AFLW
Priceline Pharmacy, Bob Jane T-Marts and The Pancake Parlour have renewed their partnerships with the Western Bulldogs’ AFLW team with the new deals to focus on generating sales.
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