Confectionary brand Mars has renewed its sponsorship of the Melbourne Renegades WBBL and BBL squads for another three years and the club’s unique match day game entertainment program was integral to the renewal, says Renegades general manager of commercial, David Lever.
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The Canberra Capitals WNBL team generated a significant uplift in sponsorship after reviewing its strategy to focus on local and entry-level partners and adding more resources to the commercial department, says Capitals sponsorship manager, Dale Bertram.
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Specialist online arts ticketing platform, TodayTix has partnered with the Sydney Festival and will start offering tickets to the Festival’s events from the end of October.
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Harvey Norman’s sponsorship of Supercar team Kelly Racing is likely to end this season when the team moves back to a two-car team from next year.
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The growing support that the new touring car series, TCR Australia, has gathered from automotive brands has more than justified Carsales.com.au’s decision to take naming rights to the fledgling concept earlier this year, says chief marketing officer, Kellie Cordner.
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Kelly Racing’s decision to reduce its team size and move to the dominant Ford Mustang for next year’s Supercars series has already started to open doors with new sponsors, according to the team’s commercial manager Nick Ryan.
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Homestar Finance plans to significantly boost the leveraging of its expanded Sydney Thunder BBL team sponsorship following its renewal for another season, according to chief operations officer, Ilias Pavlopoulos.
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RMIT University has renewed its sponsorship of the Australian Centre for the Moving Image (ACMI) for a further four years and will become ACMI’s Major Research Partner.
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It could be at least a fortnight until Boost Mobile reveals whether it remains a Supercars team sponsor or considers opportunities outside of the motorsport category, a spokesperson from the company told Sponsorship News.
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The Melbourne Victory A-League club has renewed the Victorian Government's Transport Accident Commission (TAC) as a major sponsor and released a new television commercial supporting the organisation’s latest road safety campaign.
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