Sponsorship News will take a short break over Christmas. We'll leave you with a list of our most-read articles from a year of industry intrigue, high-profile staff movements, drama and controversy for several codes and blockbuster partnership deals.
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Walkinshaw Andretti United hopes the off-season signing of previous Bathurst 1000 winner Chas Mostert will lure a new sponsor for the 2020 supercars championship.
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Prestige watch maker Rolex has expanded its sponsorship of Tennis Australia by becoming the official timekeeper and platinum partner of the inaugural ATP Cup.
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Indian tyre company BKT is to sponsor the Big Bash League Golden Caps which in future will be worn by each club’s leading batsman and bowler.
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Theme park operator, Village Roadshow has expanded its sponsorship of the Gold Coast Titans NRL club by signing a new deal that will promote its overarching brand through apparel branding, and its sub-brands through game activations and the club’s digital channels.
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Major global tyre brand Bridgestone has signed Swimming Australia’s ‘swimmer of the year’, Ariarne Titmus as a brand ambassador.
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Kennards Hire has expanded its sponsorship of Sydney FC to include the club’s W-League squad for the remainder of the season.
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Queensland Country Credit Union (QCCU), soon to be re-branded to Queensland Country Bank, has signed a six-year naming rights sponsorship with Stadiums Queensland for the new Townsville venue.
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West Melbourne property developer Punvec hopes to capitalise on the region’s population growth by sponsoring the Western Bulldogs AFL club.
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Animal rights organisation, PETA, has called on the Sydney Roosters to drop its major sponsor Steggles after a disturbing video emerged which PETA says was made at a facility where the brand sources its chicken.
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