AGL, Vegemite and Boral have renewed sport and cultural sponsorship deals and BFGoodrich has signed a content deal with Surfing Australia. NZ Rugby announced a shareholder of its new broadcast partner and Terry Johnston launches a new agency.
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Fledgling telco MATE has signed sponsorships with two A-League clubs, a Premier League footballer and wrestling promoter WWE's upcoming Australian event as part of an aggressive new marketing campaign.
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Energy giant Santos has signed a wide-ranging sponsorship deal with the Queensland Rugby Union that sees it join St George Bank on what becomes the most lucrative jersey in Australian rugby.
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The National Basketball League will be the first major Australian sports body to live stream competition globally on the popular video game platform, Twitch, which boasts a unique user experience with its co-streaming feature.
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The Australian tertiary education sector continues to be a lucrative source of sponsorship with another two universities signing major partnerships with professional sporting clubs.
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Mining giant South32 has become the naming rights sponsor of the Rottnest Channel Swim for the next three years.
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Selected sponsorships with carefully chosen sports clubs or events are a great option for infant beer brands in Australia’s burgeoning craft beer market, according to Colonial Brewing marketing and communications manager Jenna Godley.
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Queensland’s Bond University has signed as the official higher education partner of the World Surf League Australia and Oceania for the next two years.
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Fox Sports has renewed its broadcast deal with Basketball Australia’s WNBL series and will broadcast one match each round.
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Optus, the principal partner of the Melbourne Stars men’s and women’s BBL teams, has broadened its sponsorship and will provide gender parity in its final’s bonus for both teams.
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