Kia’s new sponsorship of the South Australian National Football League gives the brand a foothold in all major markets and was the final piece in its national portfolio, according to general manager, marketing, Dean Norbiato.
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Australian whiskey brand, NED Whiskey, will join the Kelly Racing Supercar team as a naming rights sponsor.
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Swimming Australia hopes that an expanded deal with its apparel partner, Italian swimming brand Arena, will lead to new revenue streams and help increase the visibility of the Australian Dolphins swimming team.
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Apparel company First Ever, the National Basketball League (NBL) and Warner Bros. have collaborated to produce a range of team uniforms that, for the first time, will feature the iconic Looney Tunes characters.
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Neither Emirates nor Golf Australia would comment this week on the future of the airline’s sponsorship of the marquee Australian Open following the conclusion of the contract with this year’s event.
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Household appliances company, Hisense Australia has become the naming rights sponsor of the West Adelaide Football Club’s home stadium.
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The 2019/20 Falls Festival has secured its biggest line-up yet of partnerships with brands targeting its small but influential fanbase.
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Popular breakfast cereal brand Weet-Bix will leverage its sponsorship of the men’s and women’s Big Bash Leagues through a new campaign developed by sports marketing consultancy Gemba entitled ‘Where it all began’.
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Coca-Cola Amatil’s new principal partnership with the new Sydney Zoo aligns perfectly with the company’s increased focus on the environment and sustainability, says group head of media and external communications, Patrick Low.
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The Australian Grand Prix Corporation has appointed experienced sales manager, Michelle Greco to the newly-created role of general manger of sales and commercial.
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