Spending shift as more sports turn their backs on betting sponsorships
Sports betting companies are putting more money into alternative marketing activities as more sponsorship rights holders distance themselves from gaming partnerships.
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Yakult renews Bombers sponsorship taking it to 17 years
Fermented milk drink, Yakult, has renewed its sponsorship of the Essendon AFL club for a further two years.
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Digital specialisation helps Cowboys win and retain sponsors
The North Queensland Cowboys NRL club has built a dedicated team of digital specialists which is helping it broaden its reach and attract and retain sponsors, says club CEO Jeff Reibel.
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Western Bulldogs post sixth consecutive profit
The AFL Western Bulldogs club is hopeful it can find ‘healthier enterprises’ to replace the revenue it generated from its recently-sold gaming operations.
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New motorsport promoter in big broadcast win
Motor racing will return to the Seven after the network stuck a multi-year broadcast agreement with new promoter, Australian Racing Group.
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Bould moves to start-up after finishing six-year FFA stint
Football Federation Australia’s chief commercial officer, Luke Bould, leaves the sporting body today headed to a new venture as director and part owner.
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St Kilda posts strong sponsorship return for 2019
The St Kilda AFL club has posted a strong financial result for 2019 with its sponsorship program increasing by almost $750k thanks in part to a successful stint playing in Shanghai.
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Mastercard renews Australian Open sponsorship
Payment provider Mastercard has renewed its sponsorship of Tennis Australia and will continue to be the official payment partner of the Australian Open.
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Supercheap Auto renews Tickford Racing sponsorship
Supercheap Auto has renewed its partnership of Supercars team Tickford racing and will continue to have title sponsorship of the team’s number 55 Ford Mustang.
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Ladbrokes expands golf sponsorship
Betting company Ladbrokes has expanded its sponsorship of the PGA of Australia to include the Australian PGA Championship and will leverage the deal through two hospitality marquees at the event.
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