Fierce brand rivalry, good team performance and Ford Mustang’s success in the Supercars series underpinned Monster Energy’s decision to renew its major sponsorship with Tickford Racing, according to Chris Jewel, commercial manager for the team.
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Leading fitness and leisure facilities manager Belgravia Leisure has become a major partner of Baseball Australia’s new concept, Baseball5.
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Optus’s sponsorship portfolio is tracking well ahead of its target metrics for brand consideration and customer loyalty, according to the company’s head of marketing, Mel Hopkins.
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The arrival of NBA star Kevin Martin as a new owner of the Brisbane Bullets NBL team will help build the restructured club’s profile both locally and internationally, says the Bullets’ chief commercial and operating officer, Rob Donaghue.
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Australia could see a surge in international touring entertainment and more visits from major sporting team’s as a result of the global merger of venue management companies AEG Facilities and SMG.
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The Western Australian government has launched a new funding program for organisations that promote participation in sport and encourage healthy lifestyles to specific groups in society that have low participation rates.
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Australian apparel company ISC has opted for an early end to its long-running apparel partnership with the Essendon Bombers AFL club after struggling to generate an acceptable return on the deal.
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Metricon Homes has renewed its sponsorship of the Melbourne Victory A-League club and will ramp up its leveraging activity with a range of integrated content development, tailored offers, events, staff engagement programs and match day activations.
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The Australian Racing Group, a new consortium behind the Australian offshoot of the Touring Car Racing Series, has added to its senior management team, appointing Nestora Strintzos as its general manager of commercial and partnerships.
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Baseball Australia’s new strategy of forming partnerships with easily-measurable outcomes has seen its lower-level partner, specialist travel company Sportslink Travel, significantly increase its backing for the sport, according to CEO Cam Vale.
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