Social media catchphrase helps UFC land Bisley global deal
The UFC’s social media catchphrase, “Get the job done” caught the attention of apparel-brand Bisley Workwear that has now signed as the sport’s global workwear partner.
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Fit Sponsorship rebrands and seeks to help companies build consumer trust
Arts, cause and community sponsorship agency, the Fit Sponsorship Group has changed its name to Good Company Brand Partnerships and has a new focus on helping sponsors build trust through selected corporate partnerships.
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Kia downgrades Bulldogs deal to community partner
Kia has ended its principal partnership with the NRL’s Canterbury-Bankstown Bulldogs, moving to a lower level of sponsorship, but industry insiders predict the brand will sign a major sponsorship with a rival club.
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Bank SA renews Adelaide Fringe partnership
The Bank of South Australia has renewed its partnership with the Adelaide Fringe for 2020, taking the sponsorship into its 15th year.
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Blooms backs Australian Music Week
Blooms The Chemist has become the major partner of the Australian Music Week (AMW) 2019 conference and showcase, to be held in Sydney.
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Women’s football clubs strike new deals in lead up to W-League season
Western Sydney Wanderers FC has signed commercial fitout company, Intermain, as major sponsor of its women’s team in a five-year deal.
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Experiential activations the key to sponsorship success: Samsung
Experiential activations have proven crucial in generating successful results for Samsung’s sponsorships and the company is willing to “double down” on suitable partnerships that deliver results, according to chief marketing officer, Josh Grace.
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Land Rover extends involvement with Rugby to women’s team
Land Rover has expanded its sponsorship of Rugby Australia by becoming a partner of the Australian Women’s Sevens rugby team ahead of the 2020 Olympic Games and the 2019/2020 HSBC World Seven Series campaign.
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Hockey One teams start to build sponsor rosters
With the national launch of the new Hockey One competition this weekend, individual teams in the league are starting to build their sponsor rosters.
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Gold Coast Marathon helps drive business for QT Hotels
QT Hotel’s sponsorship of the Gold Coast Marathon helped generate a significant upswing in website traffic for the brand’s Gold Coast establishment, says the company’s communications executive, Alana Kelly.
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