Collingwood AFL club has reported a profit of $3.875 million and a membership rise of more than 10,000 for 2019, despite a 12% fall in revenue following its decision to exit all gaming operations.
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Global hotel giant, Marriott International, has signed a new partnership with Tennis Australia that will see the company’s loyalty program, Marriott Bonvoy, sponsor the ATP Cup and Brisbane International in 2020.
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Brookvale Mitsubishi has renewed its sponsorship of the Manly Warringah Sea Eagles NRL club for a further season and will remain its official vehicle partner.
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The St Kilda AFL club has signed fast food giant McDonalds as the shorts sponsor of its AFLW team.
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Despite the Cronulla Sharks' sponsorship turnover, the NRL club has achieved the strongest sponsor consideration of any Australian winter sport club, according to new research.
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Transport and logistics company XL Express has become a co-major sponsor of the Brisbane Lions in an important deal for the AFL club.
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Brands have traditionaly tended to overlook the benefits that sponsorships of one-off music events and tours can offer, but this is rapidly changing says TEG head of commercial, John Nicholl.
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A new strategy by annual cultural event, Australian Music Week has increased its appeal to sponsors outside its traditional market as it looks to expand the program in 2020.
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Emirates has renewed its sponsorship of the Adelaide Festival for a further three years taking the arrangement into its tenth year and claiming to now have spent $100 million on Australian partnerships.
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The Australian Centre for the Moving Image (ACMI) has announced details of funding for its $40 million renovation with $36.6 million coming from the Victorian Government and about $5 million through corporations, philanthropic partners and individual donors.
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