OAK extends major partnership with Panthers
Dairy brand OAK has extended its major partnership with the Penrith Panthers NRL club for a further two years, until the end of the 2021 season.
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Vodafone Warriors ownership change won’t affect major partnership
A change of ownership at the Vodaphone Warriors NRL club will see no change in Vodaphone’s naming rights partnership with the team, according to Vodaphone NZ’s head of external affairs, Rich Llewllyn.
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Hockey One scores its first big sponsorship
Kellogg’s Sultana Bran has partnered with the new national hockey competition, the Hockey One League, and will become naming rights sponsor in what is the League’s first major deal.
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Shell V-Power Racing Team signs extension after success with trade activations
Australian hot water system company, Rheem, has extended its partnership with the Shell V-Power Racing Team for a fourth year, after experiencing significant success targeting its trade audience through the deal.
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Bastion EBA diversifies with new services
Bastion EBA, part of Australian independent agency group Bastion Collective, has restructured, now offering a full-service agency model.
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Australian stadium naming rights deals the most cost-effective: report
The high number of tenant clubs and variety of sporting codes at Australia’s major stadiums put naming rights sponsorships such as Marvel and Optus among the best-value deals globally, according to new research.
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Sharks’ shared home ground for 2020 won’t affect commercial revenue
The Cronulla Sharks NRL team’s move to Netstrata Jubilee Stadium next year won’t have a significant impact on its commercial revenue, according to partnership manager, Kylie Lucas.
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Scape appoint FAN+ to identify sponsorship opportunities
Student accommodation provider Scape Australia has appointed Sydney-based FAN+ to identify sponsorships and partnership opportunities.
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Alfa Romeo signs with Melbourne Racing for Caufield Cup
Italian car brand Alfa Romeo has partnered with the Melbourne Racing Club’s (MRC) Caulfield Cup Carnival for 2019, adding to significantly increased sponsorship revenue for the event.
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Penrite Racing strikes world-first partnership and Coles extends with V-Power
In one of the most unusual sponsorships in motor racing, iconic rock band KISS has partnered with Supercars team Penrite Racing, and its logo will feature on the cars of David Reynolds and Anton De Pasquale to promote the band’s Australian tour.
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