Sponsorship revenue for the FFA was broadly flat in FY19 at $28 million, but broadcasting revenue jumped sharply to $62.5 million, thanks to an uplift in international broadcast fees and a boost from the Fox Sports contract.
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Renewable energy company, AgBioEn, continues to ramp up its sponsorship portfolio and has signed a wide-ranging deal with Golf Australia covering a range of events including the men’s and women’s Australian Opens, Vic Open and Queensland Open.
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Insurance and roadside assistance company Truck Assist has switched its Supercars sponsorship -moving away from Tekno Motorsport and striking a new deal with Tickford Racing.
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ACT-based electricity and renewable energy retailer ActewAGL continues to restructure its sponsorship strategy with the latest change resulting in the cancelation of the Canberra Classic Australia Ladies Professional Golf tournament.
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Enterprise Rent-A-Car has renewed its PGA of Australia sponsorship for another three years with the new deal to have an increased focus on user engagement via digital assets, according to the company’s marketing coordinator, Matt Peterman.
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Strong broadcast, membership and social media metrics have put the Melbourne Storm NRL club in a strong position in negotiations for a new front of jersey sponsor according to chief commercial officer, Nick Haslam, but a deal is yet to be finalised.
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Basketball Australia has renewed its partnership with sports equipment maker Spalding extending the relationship into its tenth year in 2020.
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The opportunity to operate a pop-up store at the Australian Open was key to Chemist Warehouse finalising a new sponsorship with Tennis Australia, says the company’s chief operating officer, Mario Tascone.
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Hyundai’s luxury car brand Genesis continues to strengthen its relationship with golf and has renewed its sponsorship of the Presidents Cup golf tournament for the Australian edition to be played in Melbourne next month.
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The Brisbane Heat BBL franchise has announced sponsorship renewals with long-term partners Coca-Cola Amatil, Toyota Australia and National Storage.
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