IGA signs NBL deal with Perth Wildcats
The Perth Wildcats NBL team has announced a one-year major partnership with Independent Grocers of Australia (IGA).
Read moreMore latest news - page 648
MI appoints new strategy lead
Experienced sports and entertainment strategist, Darren Ring, has joined events consultancy MI as strategic insights lead.
Read more
Airbnb Olympic sponsorship provides “true mutual value” for the partners
Airbnb has agreed a $500 million global sponsorship of the Olympic Games, in a rare example of a deal that provides "true mutual value" for its stakeholders, according to Octagon APAC head of strategy & planning Adam Hodge.
Read more
Network Insurance Group becomes sole insurance partner of Australian Sailing
Network Insurance Group has extended its relationship with Australian Sailing until at least the end of 2022 while Nautilus Marine has concluded its partnership.
Read more
Chubb becomes official insurance partner of Australian Open
Tennis Australia has announced that listed property and casualty insurance company Chubb becomes the global insurance partner of the Australian Open.
Read more
Austbrokers signs Carlton business networking group deal
The Carlton AFL club has announced that insurance and risk management specialist Austbrokers becomes a co-major sponsor of its corporate networking group, Carlton IN Business.
Read more
Stan deal to help Sydney Opera House reach new audiences and drive deeper engagement
The Sydney Opera House’s new partnership with Stan will help amplify its digital programming to the streaming service’s 1.7 million subscribers.
Read more
New sponsors, membership surge and strong attendance help Essendon clear debt
Essendon produced a cash surplus of $3.4 million in 2019, buoyed by a big rise in membership, growing sponsorship revenue and strong matchday attendance.
Read more
Stella Artois and Pure Blonde Cider in Australian Open deals
Belgian pilsner-brand Stella Artois has become the new official beer of the Australian Open and ATP Cup while Pure Blonde Organic Cider will be the sports’ official cider, both through a deal with Carlton & United Breweries.
Read more
Local brands feel pressure of competition when global events come to town
Coopers’ exit as an official beer partner of the Australian Open highlights the challenge local brands face when maintaining relationships with global properties, according to Rob Mills, CEO of sports and entertainment consultancy, Gemba.
Read more