QMS Sport secures signage deal with Western United FC
QMS Sport has partnered with the Western United Football Club in a media rights deal to exclusively install and operate digital signage at all its A-League home games.
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Nib extends principal partnership with the Knights
Health fund nib has renewed its naming rights partnership with the Newcastle Knights for a further three seasons and plans to use key Knights' players to promote its health and wellness message.
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Allied Express partners with Supercars
Courier and freight company Allied Express has become a partner of Supercars for the remainder of the 2019 Virgin Australia Supercars Championship, along with the 2020 season.
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Lion extends with Australian Turf Club
Leading brewing and food group Lion has extended its partnership with the Australian Turf Club (ATC) for a further five years, securing rights as the official beer and cider partner of the organisation on race days.
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Rugby Australia partners in full activation mode ahead of World Cup launch
In the lead up to tomorrow’s launch of the Rugby World Cup, partners of Rugby Australia are stepping up their leveraging activity, both locally and in Japan.
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Super Netball 2019 season delivers for sponsors
The 2019 Suncorp Super Netball season achieved record streaming figures through 9Now and its official app and new research shows netball is a leader in fan emotional connection, according to Netball Australia chief commercial officer David Lee.
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Maritime Museum launches landmark ‘Encounters 2020’ sponsorship campaign
The Australian Maritime Museum has made a strong start to one of Australia’s most ambitious cultural heritage programs, seeking more than $1 million in partnerships to help deliver the project.
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TEG launches new content division and appoints managing director
Ticketing and entertainment company, TEG has created a new content division combining its family entertainment, experiential and exhibitions businesses and appointed experienced sports, and entertainment professional Dustin Lockett to run the new entity.
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Major law firm the first to back new Sydney Opera House program
A major new partnership with multinational law firm K&L Gates will allow the Sydney Opera House to “do more and reach further” with its artistic programs, according to CEO Louise Herron.
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TAG Heuer sets time with long-term PGA extension
Swiss watch brand TAG Heuer has renewed its PGA of Australia sponsorship as part of a global brand positioning to promote its new specialist golf watches and golf applications.
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