The National Rugby League hopes to generate awareness with online video enthusiasts through a promotion with Australasian esports media company LetsPlay.Live involving popular game Fortnite.
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China Airlines renews Bandits partnership to strengthen connection between Brisbane and Taiwan; Gold Coast Marathon signs new naming rights partner after record 2019 success. For more details, read on.
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National Storage is expanding its sponsorship in Western Australia through a renewed deal with the Perth Glory to include additional signage on the southern stand at the club’s HBF Park home ground.
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The West Coast Fever Super Netball team has appointed former Global Rapid Rugby executive, Mick Doherty as its new general manager.
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Sports and entertainment agency Gemba aims to help the Supercars series better understand what drives fan connection following its appointment as the motor sport’s research and insights partner.
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Growing distillery Archie Rose has partnered with more than 25 cultural organisations across Australia in the last 18 months, generating significant awareness for the relatively new brand and pushing sales up to five times the investment, according to Victoria Tulloch, head of marketing.
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The Brisbane Lions will host the AFL Easter Thursday fixture for the next three years, and the club says the match will add value to its sponsorship assets.
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South East Melbourne Phoenix has signed another new partner in MG Motor Australia, with the car company becoming an official partner of the club for the 2019-2020 season.
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WA gas company Kleenheat has renewed its principal partnership with the Western Australian Cricket Association, remaining joint principal partner of the Perth Scorchers WBBL team for another year.
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Sean Callanan, founder of digital marketing consultancy Sports Geek and CEO of Oceanic Pro League team Gravitas, said sponsoring esports to promote positive messages is the way to combat alcohol marketing in the esports space.
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