Firths return to back Sea Eagles
Firths the Compensation Lawyers has returned as the Manly Warringah Sea Eagles’ membership partner for 2020, after last being a corporate team sponsor in 2016.
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South East Melbourne Phoenix signs another partner ahead of inaugural season
Mountain Goat Beer has become the official beverage partner of the National Basketball League’s (NBL) newest team, the South East Melbourne Phoenix.
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Alcohol brands found to be increasingly targeting esports in new research
New research by the Foundation for Alcohol Research and Education (FARE) and the University of Queensland has shown alcohol companies are moving sponsorship budget into esports to take advantage of the lower level of regulation and target esports growing fan base.
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WAU signs naming rights partner for Bathurst 1000
Supercars team Walkinshaw Andretti United has moved quickly to fill its sponsor roster following the recent termination of a major deal, signing NAPA Auto Parts as the naming rights partner for its wildcard entry in the 2019 Bathurst 1000.
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Bose partners with the Wallabies ahead of World Cup
Audio equipment company Bose has become an official partner of the Wallabies and the Australian Sevens men’s and women’s teams in a two-year deal that will result in additional exposure for the brand during Australia’s Rugby World Cup campaign despite not being an official RWC partner.
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New NBA free-to-air broadcast to boost basketball: Loeliger
The new broadcast agreement between SBS and America’s NBA and WNBA will further boost the sports profile in Australia, says NBL Commissioner Jeremy Loeliger.
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Snap Fitness backs Brisbane Lions in deal to benefit members
A record membership in 2019 has helped the Brisbane Lions sign Snap Fitness as its official membership partner for its men’s and women’s teams.
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Peet extends partnership with Perth Scorchers
Australian real estate developer Peet has expanded its partnership with the Perth Scorchers for the next two Big Bash League (BBL) seasons, to include both the men’s and women’s cricket teams.
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Bunnings extends with NBL
Bunnings has renewed its partnership with the National Basketball League (NBL) for two years.
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Darwin Festival posts record sponsorship year
The year’s Darwin Festival generated a record level of sponsorship revenue and posted its highest-ever box office sales, says festival development manager, Kay Crozier.
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