The world game dominating global sponsorship
New research by German-based consumer data company Statista, shows the level of dominance football has achieved in the global sponsorship market.
Read moreMore latest news - page 650
New Bathurst International set to attract global sponsor attention
New Australian motorsport promoter, the Australian Racing Group (ARG) has announced details of a major international event that it will run in Bathurst next year that it says will be attractive to a range of global sponsors.
Read more
PGA of Australia taps $20 billion golf tourism industry
The PGA of Australia plans to tap into the $20 billion golf tourism industry and is targeting brands interested in engaging travelling players, according to commercial director Michael McDonald.
Read more
Acciona partnership to help Surfing Australia become emissions free
Sustainable infrastructure company Acciona has become a partner of Surfing Australia and sponsor Australia’s biggest grassroots event series, the Australian Boardriders Battle.
Read more
Seven renews Sydney to Hobart Yacht Race broadcast rights
The Cruising Yacht Club of Australia (CYCA) and the Seven Network have extended their partnership to see the Sydney Hobart Yacht Race broadcast on the network until at least 2023.
Read more
NRMA becomes the Broncos first community programs naming rights sponsor
NRMA Insurance has become the naming rights partner of the Brisbane Broncos community program.
Read more
Tyrepower renews Brisbane Bullets sponsorship
Retailer, Tyrepower has renewed its major sponsorship of the Brisbane Bullets NBL team until the end of the 2020/21 season, taking the deal into its fourth year.
Read more
Holden dealers sign Melbourne Stars deal
The Melbourne Stars have signed Holden as the official vehicle partner for its BBL and WBBL squads.
Read more
Cash to spare and influence to spread: Australia’s music enthusiasts
New research by Secret Sounds has revealed that Australia’s music enthusiasts’ economic prowess and social media influence can provide the perfect partnership for sponsors.
Read more
New deal with Pantene to encourage female sport participation
Pantene’s new sponsorship with Football Federation Australia as an official partner of the Australian senior women’s team the Matildas, would help the sport expand its female participation, according to FFA chief marketing officer, Luke Bould.
Read more