Volkswagen Amarok has partnered with Supercars, securing naming rights to the AMAROK V6 Hard Charger Award for the highest points scorers over the three endurance events in Supercars series – the Sandown 500, Bathurst 1000 and the Gold Coast 600.
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Havas Sports and Entertainment has promoted Niamh Conroy to the new position of head of partnerships and content.
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The Presidents Cup is focussing on signing fewer, but higher value partnerships for the marquee golf tournament to be held in Melbourne in December.
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The move to Adelaide for the first match of the 2020 State of Origin series will broaden its appeal for the sport’s commercial partners and strengthen rugby league’s footprint in the state, says NRL chief commercial officer, Andrew Abdo.
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Melbourne’s 2019 White Night event, renamed White Night Reimagined, has attracted a record 718,000 attendees, up from 620,000 last year, and delivered better metrics for its new and returning partners, according to the event’s artistic director, David Atkins.
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South Australian arts festival OzAsia Festival has signed significant partnerships with organisations around the world, ahead of its launch in October.
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Hamilton Island has become the inaugural major partner for SheSails, a female participation program launched five months ago by Australian Sailing.
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Torrens Transit has replaced QBE Insurance as naming rights partner for Adelaide’s Carols by Candlelight, ahead of its 75th event in December.
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Higher partnership revenue has helped generate Softball Australia’s first operating surplus since 2016.
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Realestate.com.au will replace Citibank as the Sydney Swans’ back-of-guernsey partner until 2023 in a deal REA Group’s chief says will take the company’s consumer loyalty and engagement strategy to the next level.
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