Grassroots participation and membership growth helped St George renew Giants deal
St George Bank has renewed its sponsorship of the Giants AFL team and Programmed sponsors the Brisbane Roar.
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Nissan becomes naming rights sponsor of Qld Netball Centre
The Queensland State Netball Centre, home to the Firebirds Super Netball team and the Brisbane Bullets NBL side, will be dubbed Nissan Arena for at least the next three years after the Japanese car manufacture struck a deal expanding its local involvement with the sport.
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Ausdrill takes Hockeyroos sponsorship into its tenth year
Mining services company, Ausdrill, has renewed its sponsorship with Hockey Australia for a further two years.
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Australian Racing Group set for a solid 2020
New Australian motorsport promoter, the Australian Racing Group (ARG), has built a solid foundation of teams and interest from sponsors for its marquee event, TCR Australia, and has signed a deal to host a fifth major racing event at the iconic Mount Panorama Motor Racing Circuit in Bathurst.
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Firebirds head back to market after Lorna Jane ends principal deal
Activewear brand Lorna Jane will not renew its principal sponsorship with the Queensland Firebirds Super Netball but will instead focus on grassroots netball.
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Kings Cars renews Surfing Victoria sponsorship
Victorian auto dealership group, Kings Cars has renewed as the official car partner of Surfing Victoria for a further 12 months.
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NRL not planning to set minimal sponsorship rates for clubs
The National Rugby League has denied reports that it’s planning to introduce measures to prevent clubs from under-selling major sponsorship assets, with chief commercial office Andrew Abdo confirming there will be no minimum rates for major sponsorships for NRL clubs in the foreseeable future.
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Canon Foods signs a scorcher of a WBBL deal
WA family owned food company, Canon Foods has become a major sponsor of the Western Australian Scorchers WBBL team in a deal the company’s managing director, Arthur Abrahams, said would target a key consumer group as well as help support gender parity in sport.
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Port Adelaide back in the market for co-major sponsor
Lactalis Australia, formerly Parmalat Australia, will end its co-major sponsorship of the Port Adelaide Football Club at the end of the month.
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Iconic Live strikes first sports deal with SE Melbourne Phoenix
Event management company, Iconic Live, has made its first foray into sport, partnering with the new NBL team the South East Melbourne Phoenix.
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