LG Australia extends esports partnership
LG Australia has renewed its naming rights partnership with Australian esports organisation Dire Wolves for another year.
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Officeworks backs Melbourne International Arts Festival
Officeworks has partnered with the Melbourne International Arts Festival, becoming the principal sponsor of the Melbourne Art Trams initiative for 2019-2020.
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Rising player power to usher in new sports marketing era: Falk
Sports marketing and management in Australia is evolving rapidly and endorsement deals for athletes will continue to grow exponentially over the next few years, according to David Falk, Michael Jordan’s long-term agent and the architect of the ‘Air Jordan’ concept.
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MINI Australia partners with Arts Centre Melbourne to connect with new audience
MINI Australia has signed a one-year deal to become the presenting partner of the Arts Centre Melbourne’s biennial experimental event, ‘Supersense: Festival of the Ecstatic’, described as a three-day “immersive experience”.
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Gold Coast Suns sign new partner for AFL and AFLW teams
Griffith University has partnered with the Gold Coast Suns, becoming the research and education partner for both its AFL and AFLW sides for 2020.
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Lottoland renewal adds to Sea Eagles sponsorship success
The renewal and expansion of Lottoland’s partnership with the Manly Sea Eagles, together with a range of other key sponsorship renewals has put the club in a strong position, says general manager corporate, Luke Tucker.
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Healthway continues with Perth Glory
Healthway has extended its partnership with the Perth Glory A-League club, after achieving key awareness and engagement metrics for one of its major health campaigns, LiveLighter.
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PTP adds Basketball Australia to list of partnerships
Global gym and fitness equipment brand PTP has added Basketball Australia to its list of supply partnerships in a a multi-year deal that includes the Australian Boomers and Opals.
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Major events veteran Campbell recruits heavy hitters to new agency
Melbourne Storm part-owner Bart Campbell, the former chief of CSM and TLA, has secured the services of a string of sports marketing, events and sponsorship veterans as he plots the launch of a new agency.
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Flight Centre expands 36ers alliance
Publicly-listed travel agency Flight Centre has renewed and expanded its partnership with the National Basketball League’s Adelaide 36ers.
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