Garry Rogers bows out of Supercars
Garry Rogers Motorsport (GMR) will no longer race in the Supercar series after it was unable to renew Boost Mobile as its major sponsor.
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Broader global exposure could help boost E-League sponsorship prospects
The E-League, Football Federation Australia’s esport venture, will reach a broader global audience after strengthening ties with game publisher EA Sports and its global calendar of esport tournaments.
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Bastion appoints McManus and Karp joins Aust GP board
Bastion EBA has appoitned Lizzie McManus as its head of brand experiences and former Matildas player Tal Karp appointed to Aust GP board.
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Mars renews with Melbourne Renegades
Confectionary brand Mars has renewed its sponsorship of the Melbourne Renegades WBBL and BBL squads for another three years and the club’s unique match day game entertainment program was integral to the renewal, says Renegades general manager of commercial, David Lever.
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More resources and better sponsor servicing helped Capitals lift sponsorship
The Canberra Capitals WNBL team generated a significant uplift in sponsorship after reviewing its strategy to focus on local and entry-level partners and adding more resources to the commercial department, says Capitals sponsorship manager, Dale Bertram.
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Sydney Festival announces new online ticketing partner
Specialist online arts ticketing platform, TodayTix has partnered with the Sydney Festival and will start offering tickets to the Festival’s events from the end of October.
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Harvey Norman Supercars sponsorship in doubt
Harvey Norman’s sponsorship of Supercar team Kelly Racing is likely to end this season when the team moves back to a two-car team from next year.
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Touring car success justifies Carsales naming rights deal:CMO
The growing support that the new touring car series, TCR Australia, has gathered from automotive brands has more than justified Carsales.com.au’s decision to take naming rights to the fledgling concept earlier this year, says chief marketing officer, Kellie Cordner.
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Mustang move already bringing new sponsorship enquiries: Kelly Racing
Kelly Racing’s decision to reduce its team size and move to the dominant Ford Mustang for next year’s Supercars series has already started to open doors with new sponsors, according to the team’s commercial manager Nick Ryan.
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Homestar Finance to ramp up activations in expanded Sydney Thunder deal
Homestar Finance plans to significantly boost the leveraging of its expanded Sydney Thunder BBL team sponsorship following its renewal for another season, according to chief operations officer, Ilias Pavlopoulos.
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