New Balance continues Melbourne FC apparel deal
New Balance has renewed its apparel partnership with the Melbourne Demons for another three years, taking the relationship to a total of 12 seasons, one of the longest of its kind in the AFL.
Read moreMore latest news - page 656
Melbourne Fashion Week signs host of new partners for 2019 event
Melbourne Fashion Week has confirmed a host of new partners for its 25th year this year, including various partners focussed on growing the event’s reach into Asia.
Read more
Sportsbet avoids sponsorship restrictions with Canadian basketball
Betting company, Sportsbet has avoided sponsorship restriction surrounding the 2019 FIBA Basketball World Cup by becoming a sponsor of the Canadian Basketball team for a series of exhibition matches against the Australian Boomers, Team USA and New Zealand.
Read more
Crocmedia adds to sports portfolio
Crocmedia has added to its portfolio of sports partnerships, becoming the media partner of Softball Australia.
Read more
Supercars plans further investment in esports, despite Gfinity closure
Supercars will continue its esports involvement, despite this week’s announcement that partner Gfinity Esports will close in November.
Read more
QPAC achieves key goals for partners
The Queensland Performing Arts Centre’s (QPAC) 2019 International Series by Moscow’s Bolshoi Ballet achieved a record sponsorship haul for the arts venue.
Read more
Melbourne Cricket Club joins Melbourne FC oval project; St Mary’s Football Club signs major partner in Chemist Warehouse
Melbourne Cricket Club joins Melbourne FC oval project; St Mary’s Football Club signs major partner in Chemist Warehouse. Read on for more details.
Read more
Gfinity Esports to close following HT&E revenue drop
ASX-listed media company Here, There & Everywhere (HT&E) will close its sporting arm, Gfinity Esports Australia, in November this year after a lack of “sustainable, positive earnings” from the investment, which launched in 2017.
Read more
Parkrun alliance to augment Blackmores’ brand campaign
Blackmores has signed on as a major partner with parkrun Australia to bolster the health giant’s new brand campaign.
Read more
Sydney FC commercial boss lured to SCG Trust
Former Sydney FC and Football Federation Australia commercial chief Cameron Honey has replaced Jason Hill as the top commercial staffer at the Sydney Cricket and Sports Ground Trust.
Read more