Mazda renews major partnership with North Melbourne
Mazda Australia has renewed its major sponsorship of the North Melbourne AFL club until at least the end of 2022, making it one of the longest standing partnerships in Australian sport.
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Sponsors get behind 2020 Paralympic team
Meat and Livestock Australia will focus on building awareness of its Australian Beef brand through a new partnership with Australia’s 2020 Paralympic team.
MRC reins in more than $20 million of sponsorship for Caulfield Cup
Five major Melbourne Racing Club sponsors, including David Jones, Diageo and Ladbrokes, have signed increased partnerships with the MRC ahead of October’s Caulfield Cup Carnival, with the combined deals equating to more than $20 million.
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China exposure lures PwC to back Port Adelaide in landmark partnership
Auditing firm PwC has partnered with Port Adelaide Football Club, becoming a major sponsor of the club.
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Senol takes inaugural naming rights to Football Victoria’s final series
Melbourne-based property developer Senol has become the naming rights partner of Football Victoria’s National Premier League final series for the next four years.
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Eels lock in sternum, coaching and membership partners
NRL side Parramatta has upsold two lower-tier corporate sponsors to lucrative new positions and re-signed sternum sponsor EK Recruitment for a further season.
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Splendour sponsors achieve record success in 2019 activations
Fans attending this month’s Splendour in the Grass festival were more likely to use a sponsor’s product according to research by the event organiser.
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Casio partners with Musica Viva Australia
Casio Electronic Musical Instruments has signed as a Musica Viva In Schools partner for a minumum two years in a strategic move to boost awareness and engagement.
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AGL renews Melbourne Victory support
AGL Energy has extended its partnership with A-league club Melbourne Victory for another season, after becoming a major partner in 2014.
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Allianz achieves internal engagement by leveraging key strategic partnership
Allianz Australia has leveraged its partnership with the Australian Olympic Committee and Paralympics Australia in an internal activation this week, celebrating one year until the Tokyo 2020 Games.
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