Metricon Homes has renewed its sponsorship of the Melbourne Victory A-League club and will ramp up its leveraging activity with a range of integrated content development, tailored offers, events, staff engagement programs and match day activations.
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The Australian Racing Group, a new consortium behind the Australian offshoot of the Touring Car Racing Series, has added to its senior management team, appointing Nestora Strintzos as its general manager of commercial and partnerships.
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Baseball Australia’s new strategy of forming partnerships with easily-measurable outcomes has seen its lower-level partner, specialist travel company Sportslink Travel, significantly increase its backing for the sport, according to CEO Cam Vale.
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The UFC’s social media catchphrase, “Get the job done” caught the attention of apparel-brand Bisley Workwear that has now signed as the sport’s global workwear partner.
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Arts, cause and community sponsorship agency, the Fit Sponsorship Group has changed its name to Good Company Brand Partnerships and has a new focus on helping sponsors build trust through selected corporate partnerships.
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Kia has ended its principal partnership with the NRL’s Canterbury-Bankstown Bulldogs, moving to a lower level of sponsorship, but industry insiders predict the brand will sign a major sponsorship with a rival club.
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The Bank of South Australia has renewed its partnership with the Adelaide Fringe for 2020, taking the sponsorship into its 15th year.
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Blooms The Chemist has become the major partner of the Australian Music Week (AMW) 2019 conference and showcase, to be held in Sydney.
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Western Sydney Wanderers FC has signed commercial fitout company, Intermain, as major sponsor of its women’s team in a five-year deal.
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Experiential activations have proven crucial in generating successful results for Samsung’s sponsorships and the company is willing to “double down” on suitable partnerships that deliver results, according to chief marketing officer, Josh Grace.
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