Sport and entertainment agency Gemba's new recruit, Hayden Northover, brings an emphasis on neuroscience and behavioural science to its sponsorship operations, as he becomes the new insights divisional manager.
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Construction company Probuild has become the inaugural major sponsor of the Western United Football Club (WUFC) for the 2019-20 A-League season.
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AFL side North Melbourne and Elders will partner on a range of regional partnership initiatives as part of a new multi-year deal.
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Luxury watchmaker Rolex has renewed its naming rights sponsorship of Melbourne’s Formula 1 race for the Grand Prix’s 25thanniversary race.
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An expanded broadcast will help boost the sponsorship of the Gfinity Supercars eseries, which begins in September.
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Foreign exchange broker EuropeFX Australia has become a premier partner of the South Sydney Rabbitohs NRL club in a deal that will end in 2020.
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Former ANZ Stadium, Deloitte and Australian Turf Club executive Tony Partridge has been confirmed as the new chief executive of the Brisbane Racing Club (BRC).
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New research by True North Research has found the emotional connection Australians have towards different sports and their teams underpins sponsorship performance, with women’s sports performing strongly across areas of enjoyment, trust, pride and bond.
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Self-storage provider National Storage has become a corporate partner of NRL club the Melbourne Storm for the remainder of the 2019 season.
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AFL side Essendon has revived a partnership with Don more than four decades after the smallgoods manufacturer became the club’s first-ever guernsey sponsor.
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