The International Olympic Committee has made significant changes to its Rule 40 guidelines, which previously blocked non-Olympic sponsors from having any formal association with athletes during the Games.
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Football Federation of Australia (FFA) has decided the A-League will now be run independently from the governing body, giving its clubs greater control of their commercial rights.
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Esports and entertainment company Guinevere Capital will divest its interests in Australian esports teams because of global cross-ownership rules.
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Sponsors that remained loyal to Cricket Australia after the March 2018 ball tampering scandal experienced only a short-term drop in their key metrics, according to research company YouGov Sport.
US apparel brand Under Armour has partnered with defending champion Sydney FC to produce playing kits and off-field products for the soccer club’s next four seasons of the Hyundai A-League championship.
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Crocmedia’s Victorian radio station SEN has broadened its live sport coverage through a commercial partnership with Australian Baseball League team the Melbourne Aces.
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The NRL has formed a strategic partnership with San Francisco-based video marketing platform Playable for the next stage of its digital evolution.
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Hockey Australia has added two general managers to its new-look staff executive, including appointing Tim Cherry as commercial and communications boss.
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Chris Johnston has become general manager of TEG Digital, leading TEG Digital and Ticketek’s marketing operations from today.
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Gymnastics Australia (GA) has signed AccorHotels as its official accommodation partner and Accor will be the official chain for GA’s three major events – the World Cup; the Australian Championships, in Melbourne; and the National Clubs Carnival on the Gold Coast, the largest gymnastics event in Australia with more than 4,000 participants.
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