Riot Games, the developer and esport tournament organiser for League of Legends, will use Nielsen to value the sponsorship of its esport leagues and competitions around the world.
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Optus continues to expand its new sponsorship of the Adelaide Crows AFL club by including another part of its esport business in the four-year deal it signed with the club in February.
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The AFL has announced a new partnership with Google Australia that sees the online search engine introduce three new voting categories via Google Search.
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A new promotion by South Sydney Rabbitohs’ major sponsor, property developer Aqualand Australia, has garnered significant interest in its first 24 hours.
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P&N Bank will renew and expand its partnership with the NBL Championship-winning Perth Wildcats.
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Wagering firm Neds has committed to a two-year renewal of its co-major sponsorship with the Brisbane Lions, just three months after first signing with the AFL club.
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IBM has become a founding principal partner of the Victorian Pride Centre, a 6,000 square metre facility in St Kilda that will house eight major LGBTIQ community organisations and support more than 40 smaller community groups.
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Poultry brand La Ionica has renewed its major sponsorship of the Melbourne Victory A-League team for a further two years.
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Rugby Australia is looking at a range of streaming options to increase distribution of domestic and possibly Super rugby content when its broadcast rights are renegotiated in 2020.
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Woolworth’s partnership with the Dry July Foundation has been attacked by leading health activist group, the Foundation for Alcohol Research and Education, which says the deal “is a cynical marketing exercise by BWS designed to push the Woolworths’ alcohol brand and normalise alcohol”.
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