The Richmond Football Club has signed Straight Bat as the inaugural Premium Partner of its Punt Road Collective program and added Built Environs as its building partner ahead of the 2026 AFL season.
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Westbridge Funds Management has taken naming rights to the 2026 AusCycling Road National Championships which will be held in Perth from 7–11 January.
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Surfing NSW has partnered Surfline to provide discounted access to expert forecasting for club members and event organisers.
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Gold Coast SUNS have placed VOAO on the players’ neckline guernsey spot for the 2026 AFL season.
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Ticketek Entertainment Group (TEG) has partnered Google Cloud and will use the deal to use AI across its ticketing and fan experience businesses.
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The Melbourne Football Club has elevated MA Services Group to become a Major Partner for the next two years.
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Sanitarium has put Alex de Minaur on the Weet-Bix box as part of a national promotion linked to the Australian Open (AO) Holiday Programs which is backed by the cereal brand.
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Macarthur Bulls FC has signed DLK Advisory which has committed to its business events program for the next two seasons.
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