QRL creates space for National Storage on sponsor roster
Queensland Rugby League (QRL) has signed National Storage in a three-season deal that will give the sponsor state-wide visibility across code competitions and digital platforms.
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AOC rings in ski resorts for super partnership ahead of Winter Olympics
The Australian Olympic Committee (AOC) has created a wide partnership with the nation’s major alpine destinations ahead of the Milano Cortina 2026 Winter Olympics.
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Sydney Tools build on Bulldogs deal with two-year renewal
Sydney Tools has extended with the NRL’s Canterbury-Bankstown Bulldogs for two seasons.
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Brisbane Roar will wear Kelme kit for three seasons
Brisbane Roar has secured an apparel sponsorship with Kelme running to the 2028/29 A-Leagues seasons.
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Why Richmond created the Punt Road Collective
The AFL’s Richmond Football Club developed its Punt Road Collective to create new commercial revenue streams.
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NBL inks the Pass in big + for members
The National Basketball League (NBL) has signed a partnership with hospitality loyalty platform the Pass.
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Hockey Australia lands Funlab gifts for kids, extends revolutioniseSPORT
Hockey Australia (HA) has signed Funlab to sponsor its Hookin2Hockey program for 2026.
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Saints, RSEA deal wears well for both partners
St Kilda Football Club has renewed its RSEA Safety deal through to the end of the 2027 season.
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Australian Open serves up record attendance, economic boost
This year’s Australian Open (AO) drew record crowds leading to a boost in estimated economic impact for Victoria.
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