Boost for Socceroo sponsors with Copa America
The Socceroos will compete in the 2020 Copa America tournament giving its sponsors significant global exposure as Australia takes on some of the biggest names in the sport.
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Auswide credits Maroons sponsorship with business surge
Mortgage broker Auswide’s new Queensland Rugby League sponsorship has helped generate a strong rise in new business for the company, according to CEO Martin Barrett.
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Demons the latest to tap craft beer partnership
Melbourne has become the third AFL side to link with a craft brewery, joining forces with Brewmanity Beer Co to launch a co-branded ‘Demon Brew’.
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Cowboys look to round up new sleeve sponsor
The North Queensland Cowboys NRL club has confirmed it’s in the market for a new sleeve sponsor following the departure of long-term sponsor, LGIA Super.
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Raiders re-sign Huawei in major deal
The Canberra Raiders NRL club has announce it has renewed Huawei as its major sponsor for two years at a ceremony before tonight’s match against the Cronulla Sharks.
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Telstra extends NRL deal to cover women’s rugby league
Telstra has extended its sponsorship of the National Rugby League to include the Women’s Rugby League.
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NRL and AFL join Cricket in Facebook Watch deal
The NRL and AFL will join Cricket Australia in a global partnership that will see their respective sports content available on Facebook Watch.
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Women’s Big Bash becomes standalone league
The fifth season of Cricket Australia’s Women’s Big Bash League will be a standalone competition, in a move that will benefit sponsors, teams, fans and broadcasters, says CA executive general manager of fan engagement, Anthony Everard.
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Turnstile gaining traction in Asia
Turnstile, the new sponsorship valuation methodology developed by sport and entertainment consultancy Gemba, has been appointed by DDMC Fortis, the commercial partner for the Asian Football Confederation (AFC), to assist with the measurement of its sponsorship assets.
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Citi leverages Presidents Cup partnership through development program
Global banking and financial firm, Citi will leverage its sponsorship of the Presidents Cup golf tournament through a promotion dubbed the Citi 44 Million Yard Challenge as well as the expansion of the junior development program called First Tee.
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