PTP adds Basketball Australia to list of partnerships
Global gym and fitness equipment brand PTP has added Basketball Australia to its list of supply partnerships in a a multi-year deal that includes the Australian Boomers and Opals.
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Major events veteran Campbell recruits heavy hitters to new agency
Melbourne Storm part-owner Bart Campbell, the former chief of CSM and TLA, has secured the services of a string of sports marketing, events and sponsorship veterans as he plots the launch of a new agency.
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Flight Centre expands 36ers alliance
Publicly-listed travel agency Flight Centre has renewed and expanded its partnership with the National Basketball League’s Adelaide 36ers.
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New Balance continues Melbourne FC apparel deal
New Balance has renewed its apparel partnership with the Melbourne Demons for another three years, taking the relationship to a total of 12 seasons, one of the longest of its kind in the AFL.
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Melbourne Fashion Week signs host of new partners for 2019 event
Melbourne Fashion Week has confirmed a host of new partners for its 25th year this year, including various partners focussed on growing the event’s reach into Asia.
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Sportsbet avoids sponsorship restrictions with Canadian basketball
Betting company, Sportsbet has avoided sponsorship restriction surrounding the 2019 FIBA Basketball World Cup by becoming a sponsor of the Canadian Basketball team for a series of exhibition matches against the Australian Boomers, Team USA and New Zealand.
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Crocmedia adds to sports portfolio
Crocmedia has added to its portfolio of sports partnerships, becoming the media partner of Softball Australia.
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Supercars plans further investment in esports, despite Gfinity closure
Supercars will continue its esports involvement, despite this week’s announcement that partner Gfinity Esports will close in November.
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QPAC achieves key goals for partners
The Queensland Performing Arts Centre’s (QPAC) 2019 International Series by Moscow’s Bolshoi Ballet achieved a record sponsorship haul for the arts venue.
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Melbourne Cricket Club joins Melbourne FC oval project; St Mary’s Football Club signs major partner in Chemist Warehouse
Melbourne Cricket Club joins Melbourne FC oval project; St Mary’s Football Club signs major partner in Chemist Warehouse. Read on for more details.
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