ASX-listed media company Here, There & Everywhere (HT&E) will close its sporting arm, Gfinity Esports Australia, in November this year after a lack of “sustainable, positive earnings” from the investment, which launched in 2017.
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Blackmores has signed on as a major partner with parkrun Australia to bolster the health giant’s new brand campaign.
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Former Sydney FC and Football Federation Australia commercial chief Cameron Honey has replaced Jason Hill as the top commercial staffer at the Sydney Cricket and Sports Ground Trust.
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Audio brand JBL has partnered with Qudos Bank Arena, in Sydney Olympic Park, after the venue welcomed a record-breaking number of visitors over the last 12 months.
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Hertz has become the exclusive car rental partner for Live Nation Entertainment’s Live Nation and Ticketmaster Australasia branches in a new, multi-year deal.
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The NBL’s official car rental partner Europcar has extended its sponsorship for the 2019-20 season, as the league benefits from a new broadcast agreement and adds a new team.
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Electronics manufacturer TCL has renewed its major partnership with Melbourne Victory for the 2019-20 A-League season, extending the deal that began in 2016.
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Global rideshare company Ola has expanded its sports portfolio by becoming the official rideshare partner for the Qantas Wallabies for 2019 in the lead up to the team’s 2019 Bledisloe Cup decider.
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Ladbrokes is seeking further opportunities in the sports and racing markets, after signing a new agreement with Tasracing, but faces opposition from governing bodies.
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Tyrepower has renewed its partnership with the Perth Wildcats for another two years, with its branding, including LED and floor signage, to feature courtside at Perth’s RAC Arena.
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