Epic Good extends with Hawthorn; Blackbird deal opens new options for the NRL
Epic Good extends with Hawthorn; Blackbird deal opens new options for the NRL.
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BHP partners with Queensland Music Festival for its 20th year
The Queensland Music Festival has signed BHP as a platinum partner of its 2019 event next month, which this year celebrates its 20th year.
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MINI backs Arts Centre Melbourne
MINI Australia, part of the BMW Group, has partnered with the Arts Centre Melbourne, becoming the presenting partner to the Centre’s biennial signature event, Supersense.
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Tennis Australia builds on tech strategy with new executive and focus
Former Bunnings, AFL and Telstra executive Ben Fitzgerald will join Tennis Australia as chief technology officer as the sport ramps up its digital and ecommerce offerings.
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Optus campaign focuses on lifting visibility for women’s sport
Optus has launched a new marketing campaign focused on promoting greater visibility in women’s sport, with the longer-term aim of changing the perception of Australian school children.
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“We’re the next cab off the rank”: Gymnastics working to capitalise on women’s sport boom
Gymnastics Australia commercial boss Peter Trevaskis says the sport is set to benefit from a revamped sponsorship framework that will capitalise on massive female grassroots participation and a string of new initiatives.
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Opera Australia leverages new partners ahead of world-first production
Opera Australia has partnered with the Queensland Government and Brisbane City Council to stage a fully digital production of Wagner’s Ring Cycle next year.
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Nielsen launches new insights initiative to give better view of fans
Nielsen has launched FANLINKS, a new data service that combines Nielsen Consumer and Media View (CMV) with Nielsen SportsLink.
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AFL Shanghai venture achieves first surplus
The AFL’s annual Shanghai match this weekend between St Kilda and Port Adelaide, has increased its commercial revenue by 30% compared with last year after signing some new partnerships and renewing others.
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Tinder partners with Splendour in the Grass
Dating app Tinder has partnered with music festival Splendour in the Grass 2019, to launch its ‘Festival Mode’ app in Australia.
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