The NBL and the Australian Basketball Players’ Association have signed a new collective bargaining agreement, that raises players’ salaries and expands their ability to seek individual sponsorships and ambassador deals.
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Online travel agent, TripADeal, has become a senior partner of the Manly Warringah Sea Eagles.
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The Vodaphone NZ Warriors NRL club has partnered with Oceania Overwatch esports organisation, Blank Esports, for three years in a deal that will see Blank’s Overwatch side renamed Warriors Esports.
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Sponsorship revenue has allowed the Adelaide Festival to achieve its most successful year in its 59-year history for 2019.
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National Australia Bank has extended its partnership with Live Nation Australia, to continue delivering exclusive experiences to its customers in music, family events, and comedy tours.
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Crocmedia boosts golf partnership; Virgin Australia activates AFL partnership “Footy Family” campaign.
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Priceline Pharmacy has extended its partnership with Netball South Australia and the Adelaide Thunderbirds for another two years, until the end of the 2020 season.
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Melbourne’s Federation Square has tapped marketing multinational Endeavor Global Marketing to “maximise experiential, sponsorship and commercial” revenue.
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Nine has sold its major sporting events to endurance sports organisation IRONMAN, for a reported $31 million.
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The new TCR Australia touring car series has picked up carsales.com.au as its naming rights partner.
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