M & J take Bulldogs support to 20 years
M & J Chickens has extended its partnership with the Canterbury-Bankstown Bulldogs for a further three years to celebrate 20 years of the relationship.
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QRL to launch educational incentives after TAFE alliance
The Queensland Rugby League will be able to offer a range of professional development programs and courses for players, after signing a new partnership with TAFE Queensland.
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Sydney Fringe signs new sponsors after record success for 2018
Sydney Fringe Festival this year celebrates its tenth anniversary, signing multiple new partners after a record-breaking year in 2018.
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Pic’s extends involvement with Surfing Australia
Pic’s Peanut Butter has expanded its support of Surfing Australia, with a two-year deal seeing the New Zealand food brand involved in junior programs including the Woolworths Surfer Groms Competitions and the SDS Australian Junior Surfing Titles.
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Mobil 1 MEGA Racing expands into esports
Supercars team Walkinshaw Andretti United has expanded into the 2019 Supercars Gfinity Eseries, with the team’s major sponsors, Mobil 1 and MEGA Limited, becoming naming rights partners of the inaugural esports team.
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Sustainability focus offers opportunity for sponsors to target increasingly concerned fans
The Gemba Group’s recent research ‘Playing the Long Game: The Growing Role of Sport in Environmental Sustainability’ shows sports fans are increasingly concerned with environmental sustainability and that there is plenty of room for brands and sports to improve their communication on environmental issues.
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Lion Dairy & Drinks using esports to target hard-to-reach market
Lion Dairy & Drinks’ Dare Iced Coffee brand has partnered with the world’s largest esports platform, the ESL Pro League, a professional esports competition spanning across Europe, America, Asia and Oceania.
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Hobart Hurricanes renew Northern Territory partnership
Cricket Tasmania has signed a deal with the Northern Territory Government that will see the Hobart Hurricanes, play one of their home matches in December in Alice Springs.
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NBL switches from Nine to SBS and ESPN to lift broadcast coverage
The NBL has announced a new broadcast agreement with SBS and ESPN, ending its pioneering deal with the Nine Network that, when it was signed only a year ago, was lauded as “the future of sports rights”.
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Mazda renews major partnership with North Melbourne
Mazda Australia has renewed its major sponsorship of the North Melbourne AFL club until at least the end of 2022, making it one of the longest standing partnerships in Australian sport.
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