Roosters extend Magic Glass partnership, Newgate Australia partners with West Coast Fever
Roosters extend Magic Glass partnership, Newgate Australia partners with West Coast Fever.
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“Honey Badger” and Quade Cooper top ranked Australian Insta earners
A new analysis of potential influencer earnings generated through Instagram by global rugby players has ranked Melbourne Rebels fly-half Quade Cooper and former player Nick “Honey Badger” Cummins as the third and fourth-highest earners respectively.
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Roosters hit sponsorship record
The Sydney Roosters NRL club is on target for record sponsorship revenue of close to $8 million this year, says sponsorship and sales manager, Ryan Sansom.
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Melbourne launches new global festival, seeks partners
A major new Melbourne arts festival is being established, promising significant commercial appeal to sponsors because of its planned visibility to a mass audience.
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Sea Eagles sign new senior partner
Aspen Pharmacare has become the latest partner of the Manly Warringah NRL club, in a deal seeing Aspen’s Zantac heartburn brand displayed on the back of the Eagles’ playing jersey.
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The Sports Group rebrands with increased lifestyle offering
Sports management firm The Sports Group, whose clients include Daniel Ricciardo, Dylan Alcott and Tom Mitchell, will rebrand and expand its entertainment talent offering following a series of recent business successes.
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How two major brands used experiential sponsorship to change market perception
Experiential sponsorship activations have become a key way for Nissan and Coca-Cola Amatil to maximise their sponsorship value and challenge brand perceptions, according to a panel of senior marketers.
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SG Esports partners with major League of Legends community
SG Esports has partnered with leading League of Legends community group the Summoners’ Society in a move aimed at broadening its reach and attracting more aspiring gamers.
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nib expands partnership with Richmond
Health insurer, nib, the joint major partner of AFL club, Richmond, has expanded its involvement to support the club’s inaugural AFLW team and the Richmond Women’s Football Program.
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Bankwest ends partnership with Western Force
Bankwest has decided to end its relationship with Western Force Rugby WA, after becoming a principal partner of the team last year.
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