OVO expands broadcasting partnerships with Pro-Wrestling Australia; Deadly Choices partners with Queensland Rugby League.
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Esports teams and tournaments continue to expand their sponsor rosters beyond traditional gaming and IT companies, with Torrens University becoming a major partner of META High School Esports in a two-year agreement.
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Coca-Cola has extended its premier partnership with the PGA of Australia for a further three years, after a successful decade-long relationship.
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Oil giant Penrite has agreed a two-year naming rights partnership for the upcoming Sandown 500, to be held in Victoria in November this year.
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Carlton & United Breweries’ Stella Artois brand will remain the naming rights sponsor of the Caulfield Cup until 2023 as part of a major renewal with the Melbourne Racing Club.
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The National Basketball League will take over management of all commercial rights for Basketball Australia in a move that will provide a more streamlined process and centralised point of contact for the promotion and licencing of basketball's rights and assets.
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This week’s Mercedes Benz Fashion Week Australia in Sydney has reshuffled its sponsor roster, replacing a number of significant partners with new ones for the current event.
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The Australian Motorcycle Grand Prix will have dual naming rights sponsors for the first time in 2019, with two new sponsors to replace former principal partner Michelin.
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Global payment and risk management solutions specialist, AFEX, has become a premier partner of the Sydney Roosters NRL club for 2019, amidst the team’s successful start to the current season.
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The Foundation for Alcohol Research and Education has found that 56% of Australians believe alcohol advertising and sponsorship should be banned at sports grounds.
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