Nissan will maintain its status as Hyundai’s automotive challenger in the A-League as part of its renewal with Melbourne City and its global parent company, City Football Group (CFG).
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Tennis Australia has become the founding partner of a new sports technology start-up accelerator in a move CEO Craig Tiley says furthers the organisation’s long-term innovation goals.
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FAN+ Australia has partnered with the Australian Sports Foundation in an ongoing agreement that sees the ASF receive 5% of every sale of a sporting experience sold on the FAN+ platform.
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Optus has become a presenting sponsor of the Australian Olympic Committee’s Olympic Unleashed program, one year out from the Tokyo Games.
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Publicis Group has expanded its Sport and Entertainment (PSE) division to Australia.
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Village Roadshow Theme Parks has renewed and expanded its partnership with Brisbane Roar FC in a multi-year deal.
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An increasing number of brands are leveraging partnerships by attempting to break Guinness World Records (GWR).
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Cricket Australia’s six-year extension to its broadcast deal with Sky Sport will enhance the sport’s commercial appeal.
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Gymnastics Australia has developed body positive guidelines, a move expected to add value and appeal for the organisation’s existing and potential sponsors.
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With most existing sponsors renewing and a bevy of new deals locked in place, the Brisbane Festival expects to exceed $2.75 million in cash sponsorship in 2019.
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