The 2019 SAE Group Australian Surf Championships has signed three new partners, Solo Resource Recovery, Gold Coast Airport and Tweed Shire Council, after the event achieved an uplift in media value over the past three years.
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Hosting two professional sporting teams is likely to help the Campbelltown Sports Stadium secure a naming rights partner for around $500,000 a year.
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Online retailer Kogan.com has become an official, fifth-tier partner for the St Kilda Football Club, joining Antler and Eukanuba.
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Football NSW and Northern NSW Football have partnered with construction company Ausco Modular to increase infrastructure for grassroots football clubs across the state.
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The Melbourne Symphony Orchestra has appointed Jayde Walker as senior manager, corporate partnerships, from next week.
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Credit Union Australia has renewed its principal partnership with Brisbane Heat and Queensland Cricket for another three years, after initially supporting cricket in 2016.
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Electronics and mobile communications company Oppo has become Splendour in the Grass 2019’s official smartphone partner and hopes to engage the music festival’s young demographic.
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Australian brand Crumpler has become the official luggage partner for the 2020 Australian Olympic team, after first supporting the team for the 2016 Rio de Janeiro Games.
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Research from Nielsen’s data insights service Fanlinks has revealed methods to better understand fans’ behaviour and measure sports sponsorships’ ROI.
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American Express has renewed its naming rights partnership with Vogue Australia’s Fashion’s Night Out for three years until 2021.
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