The Brisbane Broncos decided to opt out of a special promotional event for the NRL Magic Round yesterday, because it would have directly conflicted with the interests of its long term principal sponsor, NRMA Insurance.
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Mining services company, Barminco, has become co-major sponsor of the West Coast Eagles’ AFLW team as it prepares to enter the expanded competition next year.
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Live Nation appoints new president of brand and marketing partnerships; ICC T20 World Cup 2020 goes with CHE Proximity.
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Baseball Australia will pioneer a unique approach to valuing the naming rights for the Australian Baseball League, by charging potential partners according to the actual broadcast and digital reach the League achieves.
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National Australia Bank has extended its partnership with Pride Cup Australia, one of Australia’s largest LGBTI+ sport inclusion initiatives involving AFL clubs, until 2021.
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Netball NSW signs new equipment sponsor; Sportspeople Recruitment and NRG2Perform launch podcast partnership.
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Opera Australia has recorded an operating surplus of $342,000 for 2018, largely driven by sponsorship and philanthropy.
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Telstra has extended its partnership with the Museum and Art Gallery of the Northern Territory for an additional three years, making it one of the longest running arts sponsorships in the country.
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Gertrude Opera, the opera company behind the Yarra Valley Opera festival has signed new sponsorships with Wilson Storage, and De Bortoli Wines and renewed and extended partnerships with gin distiller, Four Pillars, and bar/event space Madame Brussels.
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Allianz Australia has boosted its partnership with the Australian Olympic Committee and as part of the deal will provide a wide range of insurance cover for Australian Olympic teams for the next nine years.
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