Ola continues to ramp up sponsorship activity
Global rideshare company, Ola, has become the official rideshare partner of the West Coast Eagles AFL team, after recently signing a similar deal with the New Zealand Warriors NRL club.
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MediaCom launches local sports sponsorship and entertainment division
GroupM’s MediaCom has launched an Australian and New Zealand division of its global sports sponsorship and entertainment business MediaCom Sport & Entertainment.
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Fever success flows through to commercial result for Netball WA
Netball WA, along with its subsidiaries West Coast Fever and grassroots initiative, Shooting Stars, is on track for record sponsorship revenue this year, following the Fever’s success in 2018 and heightened corporate interest.
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Richmond signs with Nielsen CMV, Collingwood and Heinz launch new activation
Richmond signs with Nielsen CMV, Collingwood and Heinz launch new activation.
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Bulldogs complete ambitious redevelopment master plan
The Western Bulldogs AFL club has completed an ambitious master plan to redevelop Whitten Oval to increase its capacity, improve fan experience, open up new commercial opportunities and strengthen its relationship with long-term partner Victoria University.
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Westfield renews Matilda's deal
Scentre Group, owner and manager of the Westfield shopping malls throughout Australia and New Zealand, has extended its partnership with Football Federation Australia for a further two years, continuing to support women’s football through to 2021.
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New Super Netball commission will improve commercial strategy
The new Suncorp Super Netball Commission, an independent governing body to oversee the direction of the League, will focus on diversifying netball’s revenue streams, and further develop its commercial strategy.
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Dockers add to sponsorship roster for 2019
The Fremantle Dockers AFL club has signed four new partners and expanded deals with some existing sponsors for the 2019 season.
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AFL looks to build closer relationships with key partners and to diversify sponsorship assets
After recently extending its deals with its key major sponsors, AFL general manager commercial, Kylie Rogers, says the code is planning to launch some innovative new sponsorship assets and is working more closely with its major partners to maximise the value they get from the relationships.
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Nissan partners with Super Netball to launch new performance metric
Suncorp Super Netball has partnered with Nissan, Champion Data and Nine, to launch the league’s first statistical player performance metric, dubbed Nissan Net Points.
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