The 2019 Superloop Adelaide 500 has contributed a record $45.9 million to the South Australian economy, extending the race’s status as Australia’s largest domestic ticketed motorsport event.
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The Tasmanian Government has partnered with the NBL, investing $300,000 to bring a popular pre-season NBL event, the NBL Blitz, to Tasmania in September.
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Global sportswear manufacturer Kappa has partnered with Western United Football Club, becoming the club’s official apparel partner ahead of its inaugural 2019-20 A-League season.
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The Gold Industry Group has become the associate partner of NetSetGO in Western Australia, in a move supporting grassroots netball.
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Western Australian ISP start-up Pentanet has extended and expanded its principal partnership with reigning NBL champion, the Perth Wildcats.
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Live Graphic Systems (LIGR) has signed long-term deals with Football NSW, Football Victoria, Football West and Football Federation South Australia, offering each organisation increased commercial appeal and revenue opportunities.
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Electricity and renewable energy retailer ActewAGL has dissolved its brand, communications and corporate affairs team, of which its sponsorship portfolio was a major component.
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Volkswagen has renewed and expanded its major partnership with AFL club the Sydney Swans for another three seasons, after first becoming a partner in 2011.
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First State Super has become a major sponsor of the International Convention Centre Sydney and, as part of a 10-year deal, will get naming rights to an 8,000 seat theatre within the centre.
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Sport and entertainment agency Gemba's new recruit, Hayden Northover, brings an emphasis on neuroscience and behavioural science to its sponsorship operations, as he becomes the new insights divisional manager.
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