Activation wins global award, new appointment for PRISM
Activation wins global award, new appointment for PRISM.
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Gender balance, and diversification behind QBE sponsorship restructure
QBE’s recent decision to end its successful relationship with A-League club, Perth Glory after more than two decades, was part of a wider restructure of its sponsorship portfolio toward better gender balance and geographic exposure.
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NAB ends partnership with FFA
National Australia Bank will end its 15-year partnership with the FFA.
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Alcohol sponsorship of sport proven to encourage drinking attitudes
A new study by a global team of researchers has proven that repeated exposure to alcohol advertising in sport can have a lasting impact on attitudes towards alcohol.
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Netball engagement dominating other women’s sport
Netball has experienced rapid growth in engagement across Australia, dominating all other women’s sports with more than one-in-five Australian adults being fans or consumers, according to new research from Nielsen Sports.
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Sporting clubs gain sponsors and launch activations
Sporting clubs gain sponsors and launch activations. For further details, read on.
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Realestate.com.au launches new AFL activation
REA Group’s realestate.com.au has launched “The Other Saturday Game”, a new activation to support its AFL partnership.
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Netball WA scores $5 million partnership
The Gold Industry Group, the industry association for Australia’s gold mining industry, has signed a $5 million, three-year partnership with Netball WA.
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Humpty Dumpty Foundation builds on record Burn with strong partner roster
Leading children's charity the Humpty Dumpty Foundation has secured more than twenty sponsors for the annual Balmoral Burn race, including support from multinationals Hitachi, Investec, JLL and the Commonwealth Bank.
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KOJO Sport to focus on individual players as part of new deal with Cricket Australia
KOJO Sport’s new strategy as creative stadium content partner for Cricket Australia’s BBL and WBBL will continue the focus on key players and their skills.
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